Who Says There Are No Do Overs - Knocked down 5 times Get up 6

Managing Real Estate Broker with LoKation Real Estate

Who Says There Are No Do Overs - Knocked down 5 times Get up 6 - The contest (please note this was written for a Here I come Babycontest in December 2016, but I never posted, so I updated and now I am sharing, better late than never) is about having a goal or making adjustments, correcting our mistakes and learning from them and sharing them. Like many agents we could write a book, especially if we have been doing this a while. in Fact those that did not learn from their mistakes are no longer in this business, I would almost bet my annual income on it.

My story is a little different than most you will find here, I learned early on that I really enjoyed helping other agents figure this business out, even more than helping buyers and sellers. I had owned businesses prior to real estate and maybe that was a part of my wanting to have my own brokerage, but after opening up a small company with my wife and bringing on a handful of agents, I knew that my passion was in helping these agents find success, more than I wanted to go on another listing appointment or buyer appointment.

As our little firm grew, I soon realized we had no tools whatsoever to help them and I soon became the transaction coordinator, the personal assistant, the coach, the mentor, the bookkeeper, the janitor, the responsible party among many other titles. I had no time to conduct my own business and I still needed to in order to support our family. Then the mortgage crisis hit and agents were fleeing, our business was down to 25% of what I was used to doing on my own and we were struggling.

Wine Down WednesdayMy wife went back to work, which was a good thing, since she did not enjoy anything to do with real estate. and we decided to shut down the company. I knew that I wanted to be a managing broker, but I also knew that I could not do it on my own, I wanted an established company, or at least one with plenty of upside for the agents. I interviewed with some of the big brands, anyone that had over 80 agents and was looking for a managing broker. I was the finalist a half dozen times, but always the same story, "John we really like what you are bringing to the table, the passion for training and helping agents is a huge part of this, but managing 80+ agents when you have never managed more than 10, well that is a different ball game".

I got the message loud and clear and took a few months off to rethink my goals, I took a job as a title sales rep so I could really get to know the real state models better, and what I had to offer was not just donuts and coffee, I started teaching my class "The Riches are in The Niches", and as fortune would have it I was teaching a group of agents when the managing broker and Director of Business Development stopped in for a while, they grabbed me after class and asked me if I would consider managing their brokerage.

I was flattered and excited since I knew that was what I wanted, I accepted and transitioned very quickly. We grew the K Company over Denverpainfully slowly and after a 9 month period where I interviewed roughly 75 agents, we only brought 5 on board, 3 of which left within a month. I was thinking either I am not cut out for this, or the model sucks. I sent out a few resumes and got a couple more managing broker offers. This time I sent the 3 different models out to my agent friends and asked them without revealing the company which they would choose if they were to make a move, all 10 of them said company "C", and half voluntarily said they would never go with company "A" which is precisely where I was at.

So I made the move, The company had a lot going for it and still does, however I was still having a difficult time bringing on agents, sure we were growing, but not nearly as fast or with the quality of agents I wanted to have. Quite honestly when I made the move to my current company I was not planning on making a move again, I wanted to make the last company work, but thankfully fate had other plans.

I had two agent interviews scheduled and both had canceled prior to meeting with me, I called them up and asked why they said no to our company, both said the same thing, "We found one we like and are going there". I looked the company up and thought, WOW, very impressive, I can see why they never made it to my appointment. A couple days later as I was perusing the Craigslist ads to see what other brokerages were advertising I came across a managing broker position, there was no company name, just a few details and it piqued my interest enough to send my resume, lo and behold it came back with letterhead from the company that I lost these two agents to.

Moving toward your dreamsI really want to find out more and agreed top an interview, the owner flew up form Florida and met me and the other candidates, and I was very impressed. Previous out of state owners did an over the phone interview and never set foot in the state, you would think that they would want to know who was running their company. Another owner locked herself in the office all day with a note on the door that said "Do Not Disturb", the agents definitely did not feel welcome there. But this, this was different and after hearing what he had to say and the tremendous growth they had in Florida, I really wanted this position, it was what I had been looking for with the previous brokerages. The opportunity to grow a brokerage, to be available for my agents, to teach them to become a specialist (my passion) and to train them to not only be professional but to respect everyone else in the transaction.

We have grown from 6 agents in April to 43 and I really believe by this time next year we will be over 200 agents. The 100 agent celebrationbeauty is that we are not only attracting agents that are tired of the gouging fee structures of most brokerages, but we are also getting agents that are very productive, our agents average 3-4 times the number of transactions as the typical agent and they have a life too. It is amazing what agents can do when they are allowed to Thrive and are able to afford to feed themselves and market their business.

I have been knocked down a few times, but I know I am where I am supposed to be, and the agents seem to be grateful for my availability.

I had actually written this post alomst 20 months ago, but saved it as a draft, I am just getting back to being much more active again in the Rain and thought I would start with my drafts to see what was waiting for me (there must be at least 50 of them in here) I am proud to say that we have grown from 6 agents to just over 100 in Colorado since I came on board and we are looking to double again in the next 18 months - very excited, and glad to be where I belong.


Posted by


John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.


"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (13)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi John- thank you for sharing your experience with us. It was honest as well as inspiring, and I'll be we may have a member in the community who may be experiencing something similar. I've been wondering where you've been, and now I know. Hope to see more of your posts!!!

Jul 17, 2018 05:22 PM
John Marshall - FORE!

Thank you Kathy, although I have been checking in daily, I have not been very "active",  time to get back at it.

Jul 18, 2018 06:29 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                 Thanks, John. 

Jul 21, 2018 05:50 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning John and so glad you found your place. The trick is continuing to get up no matter how hard the fall.

Jul 22, 2018 04:41 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning John Marshall - FORE! 

I'm so glad that Kathy Streib featured this in her "Ah-ha" moments for the week. I missed it and loved reading where you have been and where you are now..very inspiring! Congratulations..I think you have found home. Can't wait to read more of your posts!

Jul 22, 2018 06:14 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Good for you John. Sounds as if you're finally "home."  Your description of the new brokerage sounds like one that will continue to grow. Congratulations. D 

Jul 22, 2018 07:13 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Glad to hear everything finally worked out.  There are many ups and downs but the worst are things you cannot control.  Like recessions!!

Jul 22, 2018 08:04 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

John - I am so glad thT Kathy Streib highlighted your post.  I am glad 5hat you found your passion. 


Jul 22, 2018 09:47 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Hi John Marshall - FORE! Thanks for sharing your story and to Kathy Streib for highlighting your post.

Seeing your perseverance is inspiring. I'm glad you've "found your home" and wish you continued success.

Jul 22, 2018 11:58 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Glad Kathy shared this, have been over prevaricating over management positions for the past two years, still prefer being an agent at this stage but like you do enjoy helping others to be productive and successful.

Jul 23, 2018 06:25 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi John

Thanks for sharing this experience with us. I'm glad to hear about your success on your journey. Best wishes for the future, and we look forward to seeing more of you here!


Jul 23, 2018 07:36 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

It is not always easy to be truthful about the journeys of our lives. You have openly shared and I thank you for that.

It is often a process to find ourselves and the place we need to plant ourselves.

Best wishes on fruitful growth.

Jul 24, 2018 01:36 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

John what a story I was reading and cheering you on as I read the post, now with that said you and I are very similar in one way both of our middle names are the same "Perseverance", Endre

Sep 07, 2018 11:34 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

John, glad you found your home, and best of luck to you in growing this company.

Apr 09, 2019 10:03 AM
John Marshall - FORE!

Thanks Joan, growing more and just had a rebranding of our company - exciting times for sure

Apr 09, 2019 02:20 PM