Define Your Objectives

Education & Training with TEAM Hughes Real Estate School REI#ZH1003093

This is the time of year when we begin preparing for the upcoming new year.  One of the first things I ask a student needing help is to, “Define your objectives.”  How can you possibly prepare a map showing how to get somewhere without first knowing where you want to go? 


Many real estate agents get their license, get trained and start working.  They take floor time, they sit on model homes, they talk to everyone they know and they wear their name badge wherever they go.  Yet, if you ask them to define their objectives, they would most likely say something reminiscent to making money.  Sure, every real estate agent wants to make money.  We all want to make money, but that’s not a true objective. 


Define your objectives now, not in 2017.  If you are not licensed, I would hope one of your objectives in attending TEAM Hughes Real Estate School is to get a real estate license.  After you get that license, however, where and how do you want to use it?  Without some sort of business plan, neither you nor anyone else will be able to figure out why you got that license in the first place.


I am not a recruiter for anyone, and as a matter of fact, TEAM Hughes is currently in the process of placing more campuses in different real estate companies.  We honor all real estate companies, with one caveat.  A good real estate company MUST offer you training.  With that training, you need to learn how to prepare your business plan, and that includes 2017 goals.  You must define your objectives; otherwise, you will have no set plan of action to achieve your goals.  Many brokers from the old days used the “shot gun” method of recruiting and training.  They figured if they recruited agents who could see lightning and hear thunder, then each agent knows at least one person who would buy or sell.  It was all a numbers game based on catching as many new agents as possible.


Today, we cannot afford that mentality.  Real estate agents are and always will be plentiful, but good agents are rare.  Brokers must define their own objectives and lay out a plan for recruiting top-notch agents, not bodies to fill spaces.  If you define your objectives and you have solid attainable goals, the company you align with will be on a similar page, and the broker or manager will be able to share his or her objectives with you.  That makes for a good marriage of agents and companies.


There is a proverb that says (paraphrased), “Without a vision, the people will perish.”  (Prov. 29:18)  Apply that to your own life and define your objectives.  It will then become easier to determine your goals.  With a business plan, you will have a map showing how to get where you want to be.  I’ll be teaching about preparing a Business Plan in Daphne, AL during a post license class in February.  Let me know if you are interested in attending – it could help your success.

Comments (2)

faye schubert
Branson, MO
Living the Branson Lake Life

Love this post, as everyone needs to have an objective and goals to hit. Just doing this to make money does not work.

Dec 05, 2016 05:09 AM
Carrie Hughes

Thanks for sharing, Faye.  You are so right!  In it for just the money will see them out of it soon!

Dec 05, 2016 05:13 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Thanks for this post - we are trying to figure out where we want to go - our objectives - so that we can design a path to get there! 

Dec 05, 2016 05:30 AM
Carrie Hughes

As always, I appreciate and love your comments, Lise.  Thanks!

Dec 05, 2016 03:19 PM