Does Culture Contribute to Your Professional and Personal Happiness?

Real Estate Broker/Owner with Keller Williams Realty Landmark

Does Culture Contribute to Your Professional and Personal Happiness?

By Gloria Schmitt

Keller Williams Realty Landmark


Each morning I begin my day at 5AM; I get out of bed, say a quick affirmation and get myself ready for at least an hour long commute to the office.   Recently, colleagues, friends and family have all questioned why I choose to spend generally two and half hours every day in my car commuting when I can just as easily find a job locally.  My answer is quite simple – I love the company and the people I work alongside but most importantly, I love the incredible culture that Keller Williams Realty embodies.

An organization’s culture is what inspires and motivates its team to attract, hire and retain talent!  When you have a strong belief system coupled with both high minded and like minded individuals who truly care about the way the company is represented, you have culture.  “At the core of Keller Williams Realty is a conviction that who you are in business with matters”.  Aligning yourself with people with similar values and expectations is the channel for creating a successful business.

Recently I re-read an article written by Peter Ashworth (CEO of BrightCoach) entitled “Why Company Culture is So Important to Business Success” in which he poses the question “Every organization has a culture, but does the culture contribute to achieving business goals, or does it hinder?”. He surmises that there are in fact measurable benefits to having a strong corporate culture including the following:

ü  Open communication leads to a more collaborative approach to achieving both personal and company goals

ü  Respect among associates creates an improved shared trust across the business

ü  A collective belief system, vision and mission statement helps all work towards the same universal goals


The culture at Keller Williams Realty is widely recognized as the Stanford Graduate School of Business has studied the company culture three times.  The most recent study entitled “How Important Is Culture?:  An Inside Look at Keller Williams Realty” was published in April 2015 in their Stanford Closer Look Series.    One’s culture can be seen in both the small and large touches – At Keller Williams we encourage each other to be nice, to smile, commit random acts of kindness, give seven hugs a day, be complimentary to one another regularly especially when someone looks like they need to hear a kind word, do the right thing without wanting recognition and always be part of the solution and not a problem.  On the larger scale we hold each other accountable to meeting our monthly, quarterly and annual personal and professional goals.


More and more people are looking for a company that offers a cultural fit.  After all, it means our beliefs and core values are in alignment.  When a company has culture, a job is not a job but a home away from home.   Culture does matter and I personally believe sustains enthusiasm, creativity and engagement.  When you are happy, you are more productive; when you are more productive you are more successful.


Is your values and way of life in alignment with your company?   

Got Culture?


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Peter den Boer
Atlanta Communities - Woodstock, GA
MBA,GRI, Associate Broker, Realtor

Sadly, after 3 years with KW I found that the culture was not a benefit to me and not as advertised. Much happier elsewhere. Luckily, there is a place for everyone.

Dec 06, 2016 05:44 AM #1
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I do think it is important.  Our company is a caring company and it shows in the success of our business.

Dec 06, 2016 05:50 AM #2
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