Success Secret for Open Houses in Kentlands

Real Estate Agent with Realty Group Referrals 16766

Success Secret for Open Houses in Kentlands


I received an invitation from RE/MAX real estate professional Johnice Comer to attend her Sunday afternoon open house in Kentlands. Johnice has a special marketing technique that makes her open house more distinctive and more memorable than the other open houses in the neighborhood.

Her secret is chocolate chip cookies that are baked at the open house. When you enter the home the aroma of chocolate chip cookies creates an immediate positive response.  The cookies are served in the kitchen which serves as the location to get to know the prospects. Her sign in sheets and home information sheets are in the kitchen. It is okay for you to copy this idea. 


Johnice Comer serving chocolote chip cookies

Photograph by Roy Kelley

Roy and Dolores Kelley Photographs

Posted by

Roy and Dolores Kelley Photographs

Roy Kelley and Associates


Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

Comments (15)

Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Roy, I have not held and open house in my market in a very long time. I would include this idea of fresh baked Chocolate chip Cookies at an Open House. 

Dec 08, 2016 07:44 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Roy, this sounds like a great way to talk with buyers!

Dec 08, 2016 07:46 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I wish you the best in your marketing efforts.

Dec 08, 2016 07:49 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My favorite Roy Kelley  . I used to have an assistant who is on extended maternity leave now, that would come with me to open houses as another set of eyes, ears etc and bake when agreeable by the sellers. She will be back when her daughter starts pre school. I do miss her and now am really craving chocolate chip cookies. 

Dec 08, 2016 07:51 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

Dec 08, 2016 07:55 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Roy... I don't bake cookies in my own house... you won't catch me baking them in someone else's house!  

Dec 08, 2016 08:00 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

This is something agents do at Open Houses here in my area too. But I don't because I don't want to mess with another person's stove and the clean-up. Buy prospective buyers love it!

Dec 08, 2016 08:30 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 It never hurts to do something special no matter where you hold your open house. Thank you Roy Kelley 

Dec 08, 2016 09:54 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Great info Roy Kelley .....I'll keep this idea in mind.



Dec 08, 2016 05:23 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Chocolate chips work at open houses.

Good luck and success.

Lou Ludwig

Dec 08, 2016 05:55 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I used to do this at my open houses years ago-until we had too many kiddos smearing chocolate everywhere.

Dec 08, 2016 10:08 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Roy.  This is a great idea.  Now, I only need to learn how to bake chocolate chip cookies.

Dec 09, 2016 04:32 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback is always appreciated. Have an outstanding weekend.

Dec 09, 2016 04:28 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

It is hard to beat the aroma of chocolate chip cookies in the oven when you enter a home.

Dec 11, 2016 04:23 PM

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