Choosing Your "Theme Word" for 2017

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

Choosing Your "Theme Word" for 2017

As we edge closer to the New Year it is important to reflect on the year you just had. Were you happy with your production and the client care you were able to give your clients or were you spinning your wheels only to find yourself coming up short in the income generation category?

Often real estate agents feel like a whole year has just passed by so quickly with hardly a moment to stop and assess what is affecting their business.

One great way to keep yourself on target is to come up with a word or set of words that sums up what your focus needs to be for the coming year. Every time you feel yourself getting off track you can remind yourself of your "word" and get back on track.

Let's say you are not earning the income you want to earn and you find yourself floating from one month to another. You know you need to make a change but don't know where to start. If you chose the word LISTINGS as your theme for the year it would be easy to assess where you are at any given time with your overall plan. Is the action you are taking getting you closer to your goal of getting more listings or further away? Have you improved your listing presentation so you can win when you show up at the listing appointment? Are you doing lead generation activities that focus on getting listings or are you rushing around without a plan and a target?

Perhaps you find that you never have any time for yourself regardless of whether or not you are busy with work. This could be a clear indicator that you have trouble saying no. Perhaps your word for 2017 needs to be NO. This means you have to learn to politely tell people that you are not able to do what they want you to do and then practice building your "No" muscle. Learning to say no is all about learning how to say it. It can be as simple as saying that you would love to participate in the Parent Teaching Meetings but you are already committed for the year but would be happy to revisit it next year. Learning to say no is about speaking your truth and putting yourself and your family first. Just because someone wants you to do something doesn’t mean that you need to do it.

Choosing a word and focusing on that word during the year gives you the gently nudge you need to make small changes when you get off track to get you back on track. What will your word be for 2017? Feel free to share your word below!


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings over two decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

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Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I like the simplicity of this idea Denise Lones , I will be shaing it with my team, thank you.

Dec 08, 2016 03:50 PM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Denise - what a simple idea to stay focused !  and in identifying the one word,it makes you stop and think about your goals. 

Dec 08, 2016 06:31 PM #2
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Denise,

Sounds like a good idea. Let me think about this one for a minute.

Dec 08, 2016 08:54 PM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hmmm... now you've got me thinking. What word should I choose?

Dec 09, 2016 09:19 AM #4
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Denise Lones As I read your blog today the word Balance kept  coming into my head ... so that will be my word, my focus, my goal.  Thanks!

Dec 09, 2016 12:19 PM #5
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                    Thank you Denise Lones 

Dec 10, 2016 05:40 PM #6
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Focus is going to be my word for 2017, thank you for prompting the thought process.

Dec 11, 2016 05:10 AM #7
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Denise Lones how did I ever miss "following" your blog.... thanks Kathy Streib for featuring this post today.... and I'll be thinking about that one work.... but I think I could use 12 different themes!!!!!!!!!!!! I'll also pass this along to the team members....

Dec 11, 2016 05:45 AM #8
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Denise Lones ,

I'm so glad Kathy Streib featured your post in her "Ah-ha" moments for the week. Last year my word was LISTINGS! I wanted to increased my listings by 25% and I have increased by the focus one word can do!! I have now suscribed to your blog.

Dec 11, 2016 05:58 AM #9
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I echo Dorie Dillard 's post above. I am going to take some time to figure out what that one word will be. As Diana Dahlberg stated in her post, I am leaning toward balance but I will really analyze this. 

Dec 11, 2016 07:15 AM #10
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Your idea reminds me of the concept of "The One Thing" except more focused.  I really think this is a great idea - now to discover that "one" word.


Dec 11, 2016 03:20 PM #11
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

This is awesome. I will be giving this some thought to come up with my word!

Dec 11, 2016 04:07 PM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

There are several possibilities that immediately come to mind. I need to give it a bit more thought before I decide, and add it to the beginning of my business plan!

Dec 11, 2016 04:10 PM #13
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Denise, wise words my dear. I put together a visionboard, thanks to Beth Atalay and the main word was "success". I had my best year ever in 11 years of doing this! Being a visual learner, this was more fun for me as a reminder. 

Just might need to do that again! 

Also, "simplify" was my husband's and mine last year. I found a sign in an antique store and bought it--it hangs above and in front of our seats at our dining room table--a constant and gentle reminder of our new lifestyle choice. 

Dec 12, 2016 05:01 AM #14
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Denise, this really works, I have "words" as reminders and I meditate on them daily, think and repeat them before I go to sleep, they're on my vision board right in front of me and on small cards that I carry with me. Love this post, thank you for sharing!

Dec 12, 2016 06:06 AM #15
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CSP, MIRM, CDEI - Real Estate Coaching & Branding
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