The Secret Magic Bullet Of Real Estate For Beginners...and Others...

Real Estate Agent with Keller Williams Real Estate RS282607

As one that sees the opportunities around me...I really hate to bust your bubble...there is no "Secret" or "Magic Bullet" in real estate....keep reading....because there is more on how you will get clients.


Back in 2007 one of the Brokers I previously worked for philadelphia home buyers home owners sellers real estate agent broker peter lavelle made this statement, "...All of your buyers and sellers are right in front of you when you log onto the MLS..." What did that mean??? I pondered this as he never answered that question...I guess he wanted us to use our brain power...


Well here we are, now moving into 2017...almost ten years later...and in the spirit of giving, and my Christmas gift, I will give "YOU" the "SECRET..." First you must make a promise to yourself to stop spending your money on "GUARANTEED" Silver Bullet Systems, and appropriate the funds to your business by doing this...


The MLS is a treasure trove of information, and it does take some time and effort to get that information...but...who said treasure hunting is easy...? Because if it was, everyone will be doing it, and no-one will be profiting from it. Now here....we...go.....


Looking for buyers? Ask yourself this question...where do buyers come from? Are you looking for first time buyers or trade-up buyers? Investors? Etc....


If you are looking for first time buyers search the MLS for "Settled" rentals in whatever price-range and area you are interested in working. Look within a year or two back...and market to them on a 45-60 day mailing, consistently. Include a "Call to Action," yes do some research online to find one that will cater to your business, i.e. "Stop Paying Your Landlord's Mortgage...Find Out How You Can Own Your Own Home. Call TODAY for details!"


Trade-Up Buyers? ....again do your research. Average time people live in their home is 7-10 years. Search the MLS going back that time frame. Send mailers with a "Call to Action," maybe..."Avoid These Mistakes When You Decide to Trade Up to a Another Home...Call TODAY for details!"


Investors?....remember finding first time buyers? Want to take a guess who owns those properties???? Send a letter and KISS....




This is Yosemite Sam of ACME Realty. I have a question about your property located at Roadrunner Way. Please call me at Transylvania 6-500."


Write your letter on company letterhead... however...



your letter...


This same process works for home-sellers as your research....

Again....Trade Up Home-sellers? Investors? 55+? Relocating? ...and the list goes on....use your brain power and the tools you have available...


Now I will state this...offering a CMA may get the phone to ring, however, it usually is better to offer something like a FREE report to make homeowners raise their hand. Many online sites offer home-valuations, but, if you you do offer a FREE CMA, be prepared to make yourself stand out of the crowd, and have something like a packet that offers home-owner tips and tricks to sell their home. Be crafty...and KISS....



You owe it to yourself as a valuable individual to protect the only investment we are given that CAN NOT be replaced...



When your phone rings you should ask these questions so you do not become a door opener, or tire for others to kick...



How many houses have you already seen in person?

This determines if they are already working with someone, or if they are just having agents as door-openers.


What date are you expecting to move into your home?

This determines motivation and sincerity of the process.



Are you planning on selling in the next 6 months?

This will open the door for their motivation to sell, or, if they are just curious, or, if they are interested in refinancing, or, get the point....


CARPE DIEM.....Attitude Reflects Leadership....

Posted by

Peter B. Lavelle

"Marketing Your Home for All It Is Worth"



 Real estate is a people business and you deserve to be treated with the utmost respect, as well as having an agent that will "Do the right thing ALL the time, EVERYTIME."

I believe in challenging the status quo by being different, being original, leading the way, and understanding that attitude reflects leadership.

As a mentor to many youth in our area, I build my business to help them in their path and journey to being leaders in their own right. Please join me in helping to provide for them their path to success.



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Suzanne Strickler 12/14/2016 08:59 AM
  2. Vanessa Aparicio 12/14/2016 10:10 AM
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Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

What great advice Peter Lavelle REALTOR®, GRI SRES, ABR. Thanks for sharing your tips with us!

Dec 14, 2016 11:02 PM #15
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Great tips!  I've done this in the past.  It is a little bit of work admist a busy day but worth it if you want to sell houses.

Dec 15, 2016 03:01 AM #16
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Seize the day... no dilly dallying... thanks for the direct hits Peter.  Congrats on your featute.  I especially like the qualifying questions

Dec 15, 2016 04:05 AM #17
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post. This is good advice for all agents . Thanks for sharing.

Dec 15, 2016 04:11 AM #18
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Developing new niches in the real estate is an on going effort.  But riches are in niches any day!!!

Dec 15, 2016 04:53 AM #19
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Peter Lavelle REALTOR®, GRI SRES, ABR  Congrats on your Feature Post - Riches are in Niches  -- Best of Luck in 2017 

Dec 15, 2016 06:46 AM #21
Afie Braimoh

Thanks for this info. I do agree on all fronts.Knowledge is power and as a realtor, we sell information to all real estate clients. If they know we have the information, they will come to us.

Dec 15, 2016 07:43 AM #22
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

How you do the real estate hokey pokey is like the rest and lacking or passionate and helpful. Load up the details in the MLS using the spaces you can. The yes, no, maybe fields limit the distinction filtering for the buyer but the imagery, video, better round out the online experience. If directions field only take half the space, don't leave the rest empty. Add some of the details in those remark fields that are skimpy, limited.

Dec 15, 2016 07:47 AM #23
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Peter, you bring a good point. As a Mortgage lender I would mention to agents about 10 years ago that the MLS is a great source of information if you decide to use it. Today those same agents have yet to develop a strategy to build their list and stay top of mind with the list.  Many agents want instant gratification chasing leads and forget that you need to convert suspects into prospects over time.

Dec 15, 2016 08:04 AM #24
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Peter

Thanks for some great tips on using the MLS. Quite frankly I haven't use it much in this way and this is a big help for some new ideas!


Dec 15, 2016 11:50 AM #25
Lisa Kula
RE/MAX Cross Country - Highland Village, TX
Residential Realtor serving Highland Village TX

Oooooh SMART  !!! Will do!!!  

Merry Christmas to you too!

Dec 15, 2016 12:31 PM #26
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I like how detailed this blog is!  I got a listing and helped the sellers purchase by sending a CMA after I met them at an open house!

Dec 15, 2016 01:00 PM #27
Christina Steinhaus
Coldwell Banker Residential Property - West Palm Beach, FL
Real Estate Agent serving the Palm Beaches

My first Broker mentioned a few of these tips, like the 7-10 years... but I didn't quite get it. This is great information-can't thank you enough!

Dec 15, 2016 02:21 PM #28
Amy Kramer
Reilly Realtors - Austin, TX
Realtor serving Austin and surrounding communities

Peter Lavelle REALTOR®, GRI SRES, ABR great post with some really good information.  What a great way to look for buyers and sellers.

Dec 15, 2016 03:18 PM #29
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Dec 15, 2016 04:22 PM #30
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Awesome.......Love It!

Dec 15, 2016 05:02 PM #31
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Thanks! I do use the MLS to find buyers and sellers but this opens my mind up a lot more.

Dec 16, 2016 07:47 AM #32
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Peter,
Your image reminded me os a post I did last February: Gunning Your Way To Real Estate Success.  

Dec 16, 2016 10:54 AM #33
teresa recar
Austin, TX

Excellent article ~ Thanks for sharing your secret weapon'!

Dec 19, 2016 08:15 AM #35
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


Excellent ideas! I came over from Susan's reblog.

 Now you tell me there's no silver bullet! 

Mar 30, 2017 06:40 PM #36
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