Need Success in 2017, Just Don't Stop Blogging!

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

In July we got a new puppy and I diliberately took 3/4 months off work, referring out potential clients, only servicing those already in contract with me.

I knew I had to maintain certain things or I would suffer from not doing well next year.

Posting to my blog is a primary way for me to get new clients, so no way could I let that stop. I knew it would slow down but I did commit to doing market reports and other articles at least once a week. I also added a few new web pages. I do my primary posting on my own website, Active Rain is a place for me to network and learn rather than as a primary website, but I do post every now and then.

Even with a declining effort on my website I noticed a decline in traffic. I hate to think what might happen if I stop.


The chart above comes from SEM Rush and shows the variability of my traffic. You can see from Septemeber when I started posting regularly again the traffic started going up again. The dip in December is somewhat due to the weather, Holidays and that I have a lot of things pulling on my time this month including CE exams, a non related post secondary course with exams, and a trip to plan to England leaving at the end of the month. So again I have slowed down.

So the moral of this is don't ever stop.

Blogging is not a quick fix and if you stop, my guess is your internet business will eventually stop too. Even monthly variability of effort can cause a drop in traffic and therefore a drop in enquiries.

Note: SEM Rush provides data based on short tail key phrases, those counted by Google as having significant volume. It does not include long tail key phrases which bring the bulk of my traffic and a huge reason that blogging works!

So get writing! Keep the search engines engaged in your site/blog, keep the enquiries flowing.


Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I blog each day and it really is all about consistency right!

Dec 14, 2016 07:29 AM #1
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Corinne Guest, Managing Broker - spoken like the real pro and expert that you are. I know I have fallen off the posting wagon ... yet I also am closing business. I do need to get back on it and do so CONSISTENTLY. 

Your dip is explainable ... and a good trade off for the time you are spending with Finley. 

Dec 14, 2016 12:19 PM #2
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I've loved hearing about that brand new puppy and his exploits, Corinne Guest, Managing Broker ... so don't stop offering updates on his progress! 

But to answer your question about success in 2017 ... yes, definitely.  But admittedly I am anxious about what lies ahead in the upcoming year.  Now is definitely NOT the time to stop blogging or social media efforts ...

We'll keep fingers crossed for success to come both of our ways,


Jan 06, 2017 11:26 AM #3
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Corinne Guest

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