Tune Up Your Website Over the Holidays with Updated Info

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I'm going to assume that most of you are not the busiest during the holidays? Then again, maybe you are since there are more people that have time off and feel they have the time to look at homes etc... but if you're like most agents and loan officers, this is probably your slowest month, or into January. But now is a great time to update your website.

If you blog on your website or have static pages (pages that never revolve like a blog post) it might be a great time to go through those and make sure they are updated. 

If you blog only on ActiveRain, take a look at your posts and which get the most hits, views and clicks and verify that those are up to date. Update old content

Google loves content that keeps refreshing so instead of writing about the same thing over and over, just add to the content and/or update it.

For instance, if you have a Christmas post for events that does well, make sure it's updated with the most current details. The dates, times and activities may have changed annually so update it and send it back out into the Interwebs. 

Do you have a mortgage information page that is outdated? This might be a static page on your site that you always have in the menu. Is the information current? Maybe there are new updates you can add to the content. 

This page for the Alton community in Palm Beach Gardens is brand new so instead of writing 13 blog posts about the place, I just add new content and updates to this page. This page is #5 on the first page of Google, right behind the KolterHomes page on it.  Information keeps refreshing and people keep getting more information on it, so it stays on top. The same goes for the Sonoma Isles page - new community that keeps building out, so we continue to build out the page.

If you are a mortgage professional and the laws, rules and requirements change for refinance or FHA, keep those pages up to date. You can write up a quick blog post that talks about the changes but then go to your main page and update the content there as well. 



Maybe you have written similar articles or related articles since your main content or post. Go back to the main post and link to the newer articles or posts. Add more links to add value and authority to your page. 


Maybe you've learned about CANVA.com and now you're making killer images! Go back to some of your favorite posts or pages and update the sad, tired images that used to be there. 


Then go out and promote those pages again! So what if you've already tweeted it, Facebooked it, Instagramed it or Linked In it (?) HA! get it out there again. Most people have forgotten about that article or post. Tell them about it again and again. Set your Facebook business page to schedule out similar posts for the next month talking about your favorite pages with valuable information. AND you can now use your killer images to coincide with that post now. 

So take the time over the holidays if you have a spare moment and go through older posts and articles and make sure your site is fresh and up to date. Fine tune those pages so that when people do click on your site, they get relevant info! 


Read more: HELP! My website won't let me add new pages


This post originally published on our Website PersonalSEO.com

Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 12/17/2016 02:00 AM
  2. Jeremy Marquez 12/19/2016 04:00 AM
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Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Very true Tammy!  I took my site offline over new years for a major upgrade and database restore.  It's also a great time to run those full site backups and backup your email and sales files.

Dec 14, 2016 11:21 AM #6
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Thank you Tammy - you have some great advice.  I going to bookmark this.

Dec 14, 2016 11:28 AM #7
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Tammy, as always, great advice! Sometimes, all it takes is to tweak a little!

Dec 14, 2016 11:58 AM #8
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy, it is never-ending. This kind of work can be done all year around. Most of us are challenged to get to writing and updating new content. Congrats on the Feature!

Dec 14, 2016 12:09 PM #9
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I have looked back at some of my old posts and see that they have little relevance any more. It is a big job, but a great alternative when you are stuck for content. Much of it is already on your site, so why not give it new life. Thanks for the push, Tammy.

Dec 14, 2016 12:54 PM #10
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tammy - Thanks for the suggestion - that is certainly something I need to spend some time working on - gotta keep Google happy!

Dec 14, 2016 01:26 PM #11
Annalisa Weller
Coastal Properties Group International-Christie's International Real Estate - Saint Petersburg, FL

Thanks, Tammy. Very helpful info.

Dec 14, 2016 01:56 PM #12
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh yes, great advice.  I try my best to update my top 10 posts 1-2 per year, and this is a great time to do it.  I've been gradually updating pinterest images too (w/ Canva).  Just last week, I put together a list of 24 that I need to create vertical images for.  So far, 1 done and 23 to go.

Dec 14, 2016 02:38 PM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent advice to share.

Dec 14, 2016 03:17 PM #14
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Tammy Emineth ,

What a well deserved featured post! Congratulations..excellent content with advice each of needs to take. Thank you..another item to add to my list for 2017!

Dec 14, 2016 04:14 PM #15
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

especially the dates and the holiday mark ups too! yes we all need to update each year

Dec 14, 2016 07:02 PM #16
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love these tips, Tammy Emineth and as Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 said, looks like I've got some holiday workin' to do!  

Dec 14, 2016 07:20 PM #17
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the reminder. I need to update my web site. 

Dec 15, 2016 04:09 AM #18
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy

Thanks for the inspiration! I have done some updating on posts but there is definitely more to be done, along with updating some pages on different sites Now it's on my To Do list.


Dec 15, 2016 11:44 AM #19
Mike and Adie Realtors
(909) 476-9600 www.WeLoveMorenoValley.com - Moreno Valley, CA
Realty Masters & Associates

Thanks for the helpful information.  Definitely going to add this to my To Do list.  Have a Happy Holiday!

Dec 15, 2016 01:23 PM #20
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

All great ideas--building Wordpress site right now before end of the year.

Dec 15, 2016 04:21 PM #21
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

You remind us every year & I have already started. Found many things that were not working which was a complete surprise!

Dec 17, 2016 06:14 AM #22
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I try to write evergreen educational content that doesn't become stale. But as I discover new information in my reading and research, I will add some new content to existing posts.

I have also been replacing some boring images with better quality images, including alt text with key words. I keep the images small and compressed for fast page load times on my WordPress blog.

Dec 20, 2016 09:18 AM #23
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

this is probably a really basic question, and because it's 6am, I'm drawing a blank.....but, Tammy Emineth ...how do you "send it back out to the Interwebs?" 

Does this just happen because you updated the information? I've learned I have lots of competing pages because I did a Page for Plaza Midtown, and then have written blog posts, market report posts, For Sale Posts, all targeting Plaza Midtown, and I've got Google a bit confused. No one ever told me to keep the content on one page (like for Market Reports) and then just add content to the SAME page. 


Dec 21, 2016 04:13 AM #24
Deepak Chauhan
Versailles Property - Irvine, CA
Irvine, CA ... the place to be


I am so anxious to get all the past blogs updated. Someone told me there is a tool for WP that re-publishes the blog posts automatically every week ... is there such a thing?

Jan 09, 2017 08:44 PM #25
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