Introducing Redesigned Profile Pages - Mobile Responsive and SEO Friendly

Real Estate Technology with ActiveRain


On December 15th, we released a new version of profile pages on ActiveRain. The primary focus of this redesign effort was to make your profile pages more mobile friendly, to enhance some of the SEO elements on the pages and to elevate your blog posts to a more prominent position on the profiles. 

Given that about 13% of the traffic in a given month on ActiveRain ends up on your profile, and thousands of our members are being found each month based on searches for their name, and almost 45% of the traffic on the profiles is from mobile devices, we felt that giving creating a better profile experience was important for our members and the people visiting your profiles. 

Here are some of the things we would like to share about this new design:

Building the Site Based on Components:

One of the large undertakings, as it relates to our development efforts, is to use the concept of components when we design new pages on the site. The idea with components, is they can easily be moved around and upgraded as additional features are added to the site. What you see today on the profiles is not the end of the road. Over time, as we come up with new ideas, it will become much (MUCH) easier for us to use the new design and add additional components to the page. This gives us a ton more flexibility as we move forward, since we have set a solid foundation upon which to build. Previous designs on ActiveRain were more stand-alone, meaning the design you saw was the design you were always going to see, unless a major remodel was done. 

The new component based design will allow us to make incremental changes moving forward based on behavior on the site, and also based on new ideas that we want to try. This might not seem like a huge deal, but it is and it will dramatically decrease the time it takes us to build in new aspects to the site. This has currently been completed on the home page and the profiles. We will continue to use this same design concept as we move to other pages on the site.


Mobile Responsive:

Now, your profile pages will be mobile responsive. When they are displayed on a phone or tablet, they will automatically resize to fit the screen. Previously, there was a simple design that displayed on mobile and didn't give a visitor the full experience of the profile. This old design is still in place on mobile devices for a short while, but the new desktop design will shortly roll out across mobile platforms as well and bring with it a better experience interacting with your profile on mobile.

(note, to see the new mobile responsive design, you would navigate to your profile on a mobile device, then you would need to go the bottom of the page and hit the 'show desktop version' link. In about a week, it will all be one display and there will no longer be a different desktop and mobile experience on profiles)

(a couple of example views of profiles from an iPhone)

Note: You are not currently able to edit your profiles from a mobile device. This is best acheieved (or really only achieved) from a desktop browser.

SEO Friendly:

Some enhancements have been made to the profile pages to make them more SEO friendly. They include:

Page Description: One key element of your new profile, that was present on the old profile, but not fully utilized, is the quote block. Now, that quote block will serve as the page description for your profile. A good example of the use of that area would be "Specializing in helping first time homebuyers find the perfect home in Seattle WA". What do you do? What do you specialize in? Where do you do it? Think about these things when adding your quote. If you decide to use something more light, just know that it will become the page description for your profile. 

Rework of Meta Data: Our SEO team spent some solid time reworking some bad meta data on the profile pages. Meta Data allows the search engines to more easily index a page. The new profile pages have been updated to include the most recent meta data code to serve to search engines that are crawling your profiles. 

Adding back bread crumbs: Bread crumbs are those little blue links you will now see at the top of your profile (image below). They give easy links back to the home page, and the state, county and city pages where your profile is set up. These give search engines easy navigation to be able to send their spiders deeper and deeper into the ActiveRain site. These had been removed in a previous profile design yet were determined to be an intregal part of the overall site SEO. 

profile bread crumbs

Your Recent And Popular Posts Now Showcased on Profiles:

Just below the 'get to know' section of your profile, you will now see your most recent and most popular posts displayed. This gives someone who may have seeked out your profile (maybe they googled your name after coming across your marketing offline) an ability to easily access your most recent and most popular blog posts. Since many times consumers are entering the site and landing directly on your profile, we wanted to make sure that your expertise was front and center on your profiles in a way that we have never showcased before. 

Making Video More Relevant:

For some time you've been able to add a video to your profile page. However, in the past it was totally tucked at the bottom of the page. Today, your video moves up the page into a more prominent position. It still sits under your blogs (we are a blogging community), but it no longer lags all the way at the bottom of the page. 

Contact Call To Action: 

If someone wants to contact you, we believe it will be pretty obvious how they do it. The dominant color element at the top of the profile is the orange contact button. Clicking that will give someone the chance to call you, email you, or be directed to your website using the 'learn more' button. In fact, you can direct that button to link whereever you would like it to point. (Upon landing on the page, the contact component will not be exposed until someone actually clicks the contact button) 

What Should You Do Now?

Head over to your profile. Take a look and see what areas you might need to update slightly. We did our best to make sure everyone's profiles will move over the data from before, but there could be some minor tweaks that need to be made. The most obvious one is going to be the cover photo. The size changed. It's not longer 600W x 200H. Instead, the new cover photo dimensions are 800W x 150H, a little wider, a little shorter. 

And as always, let us know your feedback. 2000 bonus points for the best feature request. Now that we have the profiles built on this component concept, it's so much easier for us to add elements to the page as we get great ideas! tell us what you would like to see on your profile? And let us know what you think. 

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Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

Lot has happened since last logging in. Thanks for creating the 'have you noticed' login popup. Cheers!

Jan 13, 2017 02:40 PM
Karen Hurst
Rhode Island Waterfront!

My biggest feature would be the ability to accept a lead from my phone. Other than that, looks good!

Jan 14, 2017 05:39 AM
Luke Constantino
Brooklyn/Manhattan Real Estate - Brooklyn, NY
Residential/Commercial Real Estate Brooklyn NY

I have always like AR, have been with it since the beginning with Jonathan Washburn and all the seminars/meeting in NYC. Thank you very much for keeping this a great service to all of us in the real estate field. 

Jan 18, 2017 09:24 AM
Virginia Youngblood
DO-STAGE! LLC - an ASPM® Home Staging Company - Charlotte, NC
DO-STAGE! LLC - Home Stager - ASPM®

Thank you, Bob Stewart, for the update information for AR.

I do hope to become more active on AR this year 2017.

Thanks again and HAPPY NEW YEAR 2017

Virginia  -  DO-STAGE! LLC



Jan 18, 2017 07:47 PM
Big Block Realty 858.232.8722 - La Jolla, CA
Serving Coastal San Diego, Veteran's & Seniors

Appreciate the updates and as soon as the bugs are worked out AR will be pretty slick. I suggest a better member search. We need a more robust search where we can include state / name or city & drill down faster for referrals. It would be great if their last active post date was next to their name too, so we can refer more Active Rainers.

Jan 23, 2017 09:07 PM
Christine Emmick
Freelance Writer - Wall, PA
Woman of many words

Good gracious AR has changed alot in 7 years! My only recomendation is include a raindrop graphic to share pages here. I think it would make a nice visual connection with the theme and what we are trying to accomplish.

Jan 31, 2017 07:25 PM
Sally Morris
Greenwood Realty ( Greenwood SC ) - Greenwood, SC

Excited about the new changes at AR I have been selling real estate in the Greenwood SC area for 15 yrs and  have been an Active Rain member for 13 yrs. I have  seen lots of changes over the years to Active Rain. Growing and changing is what keeps us relevent.  Good job and lots of good comments on other changes that might br helpful too!

Feb 02, 2017 01:52 PM
John Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Broker, SFR - Vancouver WA Real Estate

Hi Bob, Your update to the site, and reporting on that here is much appreciated.  When we first joined in 2007 we had flip phones; Laptops were still expensive thus, desktop web usage ruled.

Question - since AR took control of our ability to use Google Analytics, could you give us some numbers on relative usage between Desktop / Mobile / Tablet?  Thanks!

Feb 07, 2017 01:41 PM
Beth Williamson
Connect Aynor - Aynor, SC
BIC, CRS, GRI, ABR, Partners with Sammie Jo Lewis

Thank you for working to make it better. I will check it out.

Feb 10, 2017 05:00 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Thanks Bob, sounds like ActiveRain is making some great changes to our profile pages!

Feb 11, 2017 07:40 AM
Sheryle DeGirolamo
Kensington Real Estate Brokerage - Attleboro, MA
Trusted Real Estate Advisor since 1986

Plugging back into ActiveRain and looking forward to all the upgrades & improvements. Thank you!

Feb 23, 2017 05:30 AM
Mary Lockman
Windermere Real Estate Methow Valley - Winthrop, WA
Methow Valley Real Estate

OMG AR I feel your pain, I just rewrote my entire website to be mobile friendly, two months ago I did not know php, java script, nor w3.css but I do now LOL. I am so glad to finally get the site mobile responsive, took 2 years to catch up to that good ole Google alogrithm. Yikes I am afraid to look at my profile.

Mar 05, 2017 04:19 PM
Ellen & Doc Stephens
Keller Williams Realty - San Antonio, TX
Doc & Ellen Stephens

Well done!  Always state-of-the-art.

Mar 06, 2017 07:39 PM
Scott Barr
Pacific Sotheby's international Realty - Newport Beach, CA

Wow! Only the best will do.

Apr 19, 2017 09:46 AM
Jeannie Steele
Townsend, MT

Thank you for the update, Great news.

Aug 14, 2017 05:30 AM
Emerald Coast Realty
Emerald Coast Realty - Pensacola, FL

Very import improvements, it's all about being found and mobile is what people use the most.

Sep 01, 2017 03:52 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

So, the regular pages are mobile for me? I did find them to work well yesterday but I prefer this mobile that on mobile

Jan 11, 2018 09:38 PM
Peter Mohylsky, Beach Broker
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

This slipped by last year but thanks anyway.

Feb 07, 2018 01:24 AM
Sharon Kowitz
Cary, NC Relocation Specialist ~ Buying or Selling

Great information start to finish. Welcome to AR and please keep sharing great information. 

Happy Holidays

Dec 15, 2018 06:07 PM
Joel McLaughlin
Previous Escrow Officer FNTIC | COO - We Buy Houses Cash Fast - Mesa, AZ
Always Working, Body in Motion Stays In Motion!

I like the new design, easy to use and you are able to expand your profile quite a bit.  It would be awesome to be able to follow other users, I am not sure if this can already be done. Thanks!

Oct 09, 2019 08:37 AM