A Butcher, A Baker, A Candlestick Maker, Rub a Dub Dub, A Realty Tub

Managing Real Estate Broker with LoKation Real Estate

A Butcher, A Baker, A Candlestick Maker, Rub a Dub Dub, A Realty Tub - I was having a conversation with one of my top agents a few minutes ago, She has hired one of these National coaching programs to grow her business, she is committed to doing what they tell her at a very high monthly fee. The problem is, she is not doing the work, she has been asked to call FSBO's and Expired listings, and sheButhcer Baker candlestick maker just can't bring herself to doing it.

Now this is not a new agent, this is a very experienced very good agent that brings in some very nice numbers annually. She felt she needed to grow, but the problem is, she has stopped doing what was bringing her the business to sit and sweat it out day after day and stress about not making her calls to these potential prospects.

I come from the school of thought that agents should focus on their strengths and not on their weaknesses, we have all heard that you are only as strong as your weakest link, that is BS, You can take a strength and grow it to whatever you want if you focus on that strength instead of stressing over your weakness.

I studied in college to be a professional strength and conditioning coach, to  work with elite athletes and believe me, we may have touched on the athletes weaknesses, but we focused on their strengths.

One of the problems with mass real estate coaching is that it is not individualized, they try to fit every agent into a basket, you can see it with the different brokerages that exist, some are "hunter" mentality, which most agents are not, so when the agent fails they think that real estate is not for them, that may be true, but there are so many ways to do this business.

QuoteImagine having a football team and having both Peyton Manning and JJ Watt on that team, both elite athletes, two of the best that have ever played the game, but they did not get there by doing the same workout routines. They focused on their strengths and the teams that brought them in built a team around those strengths, for Peyton you had better have a damn good offensive line so he has time to look over everything, assess the situation and get rid of the ball. He is not going to run out of the pocket, even Tom Brady will train differently from Peyton Manning, they are individuals. So why do "coaches" in real estate insist on teaching the same thing to every one of their clients?

Real estate is not a one size fits all. You need to find what you are good at. If you are just beginning, yes you need to try a few things, but a good coach or managing broker will (should) recognize your strengths immediately and set forth a Game Plan to fit your strengths. Success will come more quickly when you are not only doing what you love but doing it in a manner that fits who you are. This is my favorite part of real estate, training agents to be elite professionals.

Become an expert, focus on your strengths, be the best Butcher or Baker or Candlestick maker, but do not try to be all three, or do not try to be something that you know you will not excel at. If you are excellent at baking, run with it.

Posted by


John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.


"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (4)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi John - Great point about most coaching regimes. It's always best to workj to your strengths. Have a great weekend!

Dec 16, 2016 01:43 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Thanks Dick Greenberg You have a very Merry Christmas


Dec 22, 2016 11:18 AM
Florida Private Golf Communities
Golf Life Properties, LLC - Palm Beach Gardens, FL
Finding Home Never Felt Better!

Love the title of this post! And couldn't agree more about agents focusing on their strengths..especially productive licensees who have proven strengths..rather than chasing every possibility of growing their business. 

Feb 07, 2017 12:52 PM
John Marshall - FORE!

Thank you Florida Private Golf Communities aka Nishika Green, and I see that we specialize in the same niche market, I will definitely keep you in mind for referrals to the golf communities you work in if I come across anyone moving your way.

Feb 09, 2017 05:01 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

John - you hit it exactly.  Always leverage your strenghs rather than over burdening yourself with your weaknesses.  Secondly, coaching by definition is individual and is about help with self discovery of those strenghts and getting to your individual own right action.  What was discribed here was teaching.

Feb 22, 2017 05:01 AM
John Marshall - FORE!

Exactly, and there is a very fine line between coaching, teaching, mentoring and tutoring, all are critical to success and unique to each individual.

Feb 22, 2017 09:05 AM