A Butcher, A Baker, A Candlestick Maker, Rub a Dub Dub, A Realty Tub - I was having a conversation with one of my top agents a few minutes ago, She has hired one of these National coaching programs to grow her business, she is committed to doing what they tell her at a very high monthly fee. The problem is, she is not doing the work, she has been asked to call FSBO's and Expired listings, and she
just can't bring herself to doing it.
Now this is not a new agent, this is a very experienced very good agent that brings in some very nice numbers annually. She felt she needed to grow, but the problem is, she has stopped doing what was bringing her the business to sit and sweat it out day after day and stress about not making her calls to these potential prospects.
I come from the school of thought that agents should focus on their strengths and not on their weaknesses, we have all heard that you are only as strong as your weakest link, that is BS, You can take a strength and grow it to whatever you want if you focus on that strength instead of stressing over your weakness.
I studied in college to be a professional strength and conditioning coach, to work with elite athletes and believe me, we may have touched on the athletes weaknesses, but we focused on their strengths.
One of the problems with mass real estate coaching is that it is not individualized, they try to fit every agent into a basket, you can see it with the different brokerages that exist, some are "hunter" mentality, which most agents are not, so when the agent fails they think that real estate is not for them, that may be true, but there are so many ways to do this business.
Imagine having a football team and having both Peyton Manning and JJ Watt on that team, both elite athletes, two of the best that have ever played the game, but they did not get there by doing the same workout routines. They focused on their strengths and the teams that brought them in built a team around those strengths, for Peyton you had better have a damn good offensive line so he has time to look over everything, assess the situation and get rid of the ball. He is not going to run out of the pocket, even Tom Brady will train differently from Peyton Manning, they are individuals. So why do "coaches" in real estate insist on teaching the same thing to every one of their clients?
Real estate is not a one size fits all. You need to find what you are good at. If you are just beginning, yes you need to try a few things, but a good coach or managing broker will (should) recognize your strengths immediately and set forth a Game Plan to fit your strengths. Success will come more quickly when you are not only doing what you love but doing it in a manner that fits who you are. This is my favorite part of real estate, training agents to be elite professionals.
Become an expert, focus on your strengths, be the best Butcher or Baker or Candlestick maker, but do not try to be all three, or do not try to be something that you know you will not excel at. If you are excellent at baking, run with it.
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