Dominate Local Marketing

Today we are going to learn a little bit about how you can dominate local marketing and get ahead of your competition. Although the internet allows you to reach billions of people, most likely your potential business target market is probably just around the corner from you. What makes your business successful is your local community. With all the choices of Real Estate Agents and Real Estate Offices, how do consumers find your business first? You probably think you are doing everything possible to market your business online. But you are still not getting that top search engine ranking. However, don't despair! There are a lot of things you can do to get more love from the search engines. From your on-page optimization efforts to your inbound link building, you can increase your domination.

Here are a Few Tips to Optimize Your Website to Dominate the Local Market:

Why Should You Optimize for Local Searches?

• Approximately 3 BILLION search queries contain local terms every month
• 70% of online searchers will use local search to find offline businesses
• 30% of Google searches are for local information.

(source: www.HubSpot.com)

How to Optimize for Local Domination:

Content is STILL King. Every new blog post is a new page that is indexed. This an opportunity to target a geographic search phrase, and to get found in the Search Engine Results Pages (SERPs). Write About Complimentary Services As a real estate agent, you could write about staging, or landscaping or lenders or any other faction of the real estate industry. As long as you are writing well-informed content and it can be a valuable, relevant topic, then it can be great information on your blog. It also let's other community members know you have written about them and creates good-will.

5 On-Page Elements to Optimize With Keywords for SEO:

1. Page title
2. URLs
3. Page headers
4. Internal links; and
5. Page content

Use Long-tail Keyword Variations For example, use variations of Milwaukee Houses for Sale, Milwaukee Homes & Real Estate, Homes for Sale in Milwaukee. Use different variations. Check them with a keyword checker like the Google Keyword Tool.

Have Location Pages This is especially important in real estate marketing because your potential clients want to learn more about the city or neighborhood they may be looking at houses in.

Tell People Where You Are Let people know your business address, phone number and contact information. Create About Us and/or Contact Us Pages on your website and in your blog signature.

Write Hyper-locally Write about current events and news that are happening in your community. People love to know what's going on.  An especially good topic is the local real estate market trend. Be sure to comment on the statistics you post to help people understand the stats they are reading and what you think coming trends might be for your community.

On The Go Be sure your site is optimized for mobile devices. Potential clients are driving around and if they see a sign, they can call. Maybe they find a neighborhood they like and they google it and end up on that Location Page we talked about.

Freshness Matters As I wrote recently on my blog, "Is Your Website Lemony Fresh?" If you are not consistently making changes on your website (especially the home page), the search engines will forget about you and their spiders won't crawl your sites. These are all really good online optimization updates you can make to Dominate Local Marketing. These Tips take some time to get done, but you can do it.

Monday I will tell you more about what you can be doing off-line to maximize your domination. Just doing one or the other will not result in the same ranking you might get when you are optimizing both online and offline. OR I have a special Offer for you. Social Marketing Fusion is offering a discount on a monthly maintenance package for Local Marketing Dominance. The Discount is only good through December 31, 2016 but is more than half off of the normal monthly fee.

With this package you get:

• Social Media Analysis & Report
• Resubmission of Sitemap to Google, Yahoo, Bing and Ask
• Check Google Blacklist
• Build Additional Links
• Submission to 20+ Search Engines
• Submission to 50+ Local Directories
• Weekly home page update for Website
• Geotagged Photos Uploaded to 3 Photo Sites
• 1 Video Uploaded/Edited/Optimized to Youtube (you provide video)