Keeping intouch with past clients brings success Do you agree?

Real Estate Agent with RE/MAX SOLUTIONS 9695882
It has been my practice to keep intouch with past clients so that they don't forget who you are, this why three percent of all real estate professionals complete ninty percent of all transactions. Indeed it is a fact that ninty three percent of all buyers are very happy with their real estate agents and only about eleven percent do business with that agent again because after six months they don't remember the agents' name or even their phone number. Have a system in place that allows you to send letters or post cards so that you will not miss out of your past clients. Feel free to comment .

Comments (5)

Denise Brophy
Re/Max Realty Specialists - St Johns, NL

Hi Paul:

 I believe in contact, contact, contact.  Just like location, etc.  We do mail-outs at least 4 times per year to our farm area - 6 to our customer base.  From that we will always get listings and referrals.  It becomes part of our advertising which (due to the expense) is layered using television, cable, print media, email and regular snail mail. 

You are right, six months from now new buyers are orphaned and they can forget the friendly face who found them a home - they might remember the real estate company.

Thanks for the reminder.

Feb 26, 2007 05:39 AM
Debbie Creech
ERA Team IV Homes - Poughkeepsie, NY
Yes, it is essential to stay in contact with past clients.  I do so by email and if I don't have their email address & have their home address so I can keep in touch via US mail.
Feb 26, 2007 05:58 AM
Paul Anyanwu
CRS, SFR, Broker-Salesperson, Sales West Orange,NJ
thanks for your insights.
Feb 26, 2007 08:13 AM
Cynthia Sloop
Community Association Manager - Indianapolis, IN
I agree, it's important to keep in touch with people.  Especially if you would like referrals and repeat business.
Feb 26, 2007 11:32 AM
Frank Helderle
RE/MAX Best Choice - Saint Louis, MO

Hey Paul,

We normally operate a high touch campaign with clients. We've developed our clients into 4 categories A+ = Clients who will refer you, B= A client that will refer you if asked, C= Family and friends D= Will not refer you. The higher on the list you are the more touched you are. We mail a newsletter to our complete database monthly with our A+ and B clients receiving Items of Value from The Brian Buffini Organization plus invites to our client appreciation events. Currently we have 4 events a year easter Egg Hunt in spring  Hay Ride in fall, Christmas Party in Winter, and an outdoor event in Summer. In addition to that we do pop bys to drop off a small item of value twice a year to our A+ clients. Our business is about 85% referral driven. It is so much easier to work with someone you like than others.

frank J. Helderle


Feb 27, 2007 04:19 AM