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5 Reasons Your Home is Not Selling

Real Estate Agent with RE/MAX Alliance

The Denver real estate market is rocking and it seems like a no-brainer that your home will sell quickly. The neighbor's home was under contract within a week so yours should go as well...for even more, right? You put your house up for sale and wait...and wait...and...wait. What is wrong? Why is your home not selling?

1. Your Home is Priced too High. This is usually the number one reason why you are not having movement on your home. Many sellers have an emotional attachment to their home however buyers are not bonded to your home. It is an investment to them. Many times sellers think if they list higher then they will be able to negotiate the price when a lower offer is made. This tends to backfire on the seller. It is often better to list at or even a bit below the true value of the home, especially in a seller's market. Let the buyers raise the price and they often will.

2. Your House Needs Work. Even in a "seller's market," buyers who want to a fixer-upper are not that common. Most buyers want a "turn-key" home with no or just a few things to fix up. Even small fixes can make a huge difference in the view of a buyer. If the numbers on the front of the house merely need a nail to fix the "6" from falling down and being a "9," buyers might wonder what else has been neglected in the home. Fix fixtures, make sure the lightbulbs all work, and make sure the front yard looks good. First impressions do matter.

3. Your Home is Too Personalized. You want the buyers to see themselves living in your home. If you have family photos all over the house, the buyers still picture you living there and not themselves. Make the house neutral. Colors should be basic and not extreme. Often times, fewer is better with regard to decorations on fireplace mantels, shelves, and nightstands.

4. You Refuse to Be Flexible. Sellers need to be flexible with showing times and days. The more people who see your home, the more likely your buyer will walk through the door. Some people only have weekends and evenings to see a home. Plan somewhere to go to take the kids, pets, and get out of the home for a bit when there are showings. The less flexible you are in allowing potential buyers into your home, the more likely your home will stay on the market longer. The longer on the market usually means less money.

5. Your Home is Cluttered. You want the buyer to see the home and not the "stuff." Just clearing things out can make a home seem bigger and brighter. The clutter also goes back to how the buyer may see how you have taken care of the home - if you have clutter did you ignore the home and any issues that may have come up? Decluttering is one of the least expensive things you can do to get your home ready to put on the market. You will need to clean up and get rid of things before you move. Why not do it before it is listed?

James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Nice list Katie. Dealing with Number 1. Your Home is Priced too High is the number one challenge in my market. It wastes a lot of time, produces a lot of angst and labels their home as one of those after going through a series of price reductions. It causes a lot of serious buyers to bypass a home that eventually ends up in their price range. However, by that time those buyers have moved on.

Dec 18, 2016 03:23 PM
Katie Coleman
Sometimes is it tough to get a client convinced their home is not worth as much as they want.
Dec 18, 2016 04:01 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Katie Coleman Yes I agree with the number reason a home will stay on the market is price point does not match property condition. 

Dec 18, 2016 03:44 PM
Katie Coleman
At the right price point, a home will likely sell especially in a "seller's market."
Dec 18, 2016 04:00 PM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Katie, you have really nailed it with your list or reasons for a home not selling.  We have had some real frustrations with sellers declining showings for a variety of reasons.  You can't sell it if buyers can't get into the home!  

Katie, I have to ask, is that your picture to the left on the mantel?

Dec 18, 2016 04:43 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, it's surprising how often these "top 5" are the reasons a home hasn't sold yet.

Dec 18, 2016 04:46 PM
John Pusa
Glendale, CA

Katie Coleman These are a very good reasons a home is not selling.

Dec 18, 2016 05:32 PM