6 Reasons Sellers Should Think Like Buyers

Reblogger Frank Rubi
Real Estate Broker/Owner with Frank Rubi Real Estate, LLC La Broker 09995688826
Original content by Jeff Dowler, CRS CA DRE #01490977

6 Reasons Sellers Should Think Like Buyers


There is a lot to know about how to sell a home. It's a lot of work for any seller, but even more difficult when you are a first time seller.


First Time Seller HandbookThere is a ton of preparation for selling a home once you have made that decision. Here are just a few essential things to be done, each of which involves a number of tasks and important decisions:


Hire the right real estate professional

Determine the right price for your property with your agent’s guidance

Get your home in showing condition inside and out


Your goal, no doubt, is to sell your home for the best price, terms and conditions and in a timely manner.


Whether you are a first time seller or experienced, you were, at one time, a buyer. Chances are you might have forgotten what that was like now that you are on the other side of the fence, hoping to receive a big wad of money for your home. It’s important to think like a buyer when you are a seller.


Here’s why.


Buyers look at your home from a different perspective than you do:


How so? Well, you are hoping to get as much money as you possibly can. However, the buyers want to pay as little as possible. Everyone wants a deal.  You may believe your home is unique and special, and thus warrants a higher price, but the buyers likely see that as something costly they need to change.


You likely look at it from the perspective that “this is my home, and I own it”, buyer looks at it as a house to possibly purchase that needs work. Like it or not, buyer demand will determine what your home will sell for, not what you necessarily want or need. Consider this if you were a buyer: would YOU buy your house for the list price? Hmmm, thought not.



Looking at listing photo onlineIs your home ready for your first buyer open house…online?


In this age of digital photography buyers insist on good photos, the more the better. Plus they often make decisions once they view your listing online about whether they want to go see it or not. As soon as your listing goes live, your home is a public open house, inviting thousands of viewers to take a look and hopefully decide to come see it.


Not only must photos be top-notch (professional is best) but your home must looks great IN those photos. It’s often surprising how differently a room can look when viewed, as a buyer does, on the computer than when you are sitting in the room in person. You might think your home looks great but on the big screen it says “what a mess” or appears very cramped.



Curb appeal is critical to buyers:


Remember when you were a buyer driving past some homes for sale and seeing some that made you say “yuck, what a mess, I would never live there.” The reality is that, like online photos, buyers often will ignore a house if the front of the house is a unappealing and needs a lot of work. And unfortunately that lack of appeal sometimes includes surrounding homes. While you may not be able to do much about the neighbors you can make sure YOUR home has great curb appeal.


Stand out at the end of your drive or across the street and take a look, or even take a photo – what do you see? Ugly brown grass or bare spots? Dirty unattractive front door? Peeling paint? Shoddy or missing landscaping? Bushes that need trimming? Dead flower beds? Be objective. You think buyers won’t care? Hah. Think like a buyer.


Understand buyer behavior and what’s happening

in your particular local market:


The local market conditions can have a huge impact on selling your home and your agent can, and should, help you understand this. What is your completion in the price range? Are homes selling at or above asking price or below? Should you expect a low ball offer? Will you possibly get multiple offers? Depending on market conditions you may or may not have an advantage.


buyers have agents tooBuyers have Buyers Agents:


Most buyers use an agent who represents them when purchasing – you likely did as well. Keep in mind that buyers looking at your home have an agent advising them, just as your listing agent is advising you, and those roles are different.


Do you think the buyer’s agent is going to ignore problems they see with your house that impact their clients, or not guide them on pricing as compared to comparable sales!? Think again.


Remember, the buyer’s agent’s role is to represent their clients’ best interests and try to get them the house at the best price, terms and conditions. It’s a different perspective you can’t ignore. You say – if they want my house this is my prices. The buyer says – if they want to sell, this is MY price.


home for saleMany sellers are also buyers:


The roles of seller and buyer are often not mutually exclusive. You may have already gone the buyer route and purchased a new home. But many homeowners are not in the enviable position of being able to do so and hold 2 mortgages.


If you are selling and also want to buy, but must sell your home in order to do so, you may find there are conflicts in your role as seller and buyer.


You will need to think about what you want as a seller (price, closing date, terms and conditions) and how this will interface with your desires as a buyer?! Is holding out on a particular price or closing date going to impact your purchase? What if you don’t find the right house?


What if you can’t close quickly enough on your new place and your buyers want 30 days? Can you even make an offer on a new house contingent on selling yours, and under what terms and conditions? Your agent will be able to help you sort through all these questions, and more.


Getting ready to sell your home? Be prepared to also think like a buyer when doing so.


Want to know more about how to sell a house. Check out my YouTube channel on for a series of short videos on home selling tips and advice.


My Jeff Dowler signature







At Home In Carlsbad blog



365 Things to Do in Carlsbad (and Nearby) on Facebook   

Jeff Dowler's Flickr Profile  Jeff Dowler's Facebook Profile   Jeff Dowler's YouTube Profile    Jeff Dowler's Twitter Profile  Subscribe to this blog Jeff Dowler's LinkedIn Profile



Click to Search for All San Diego Homes          First Time Home Buyer Central Website          Relocation A to Z blog


   Southern California Chapter of Certified Residential Specialists (CRS)




If I can provide more information about Carlsbad homes and real estate for sale and surrounding areas, the housing market in general (or locally), or otherwise assist you, friends or family in a home search or sale, please contact my mobile office or text me at (760) 840-1360 or email me at JeffDowlerSolutions@gmail.com

Serving Carlsbad (including Aviara, La Costa & Carlsbad Village),  Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Escondido, and San Diego

All content ©Copyright by Jeff Dowler. All rights reserved.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Home Selling

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Yes, there is an importance to preparing and looking at the house "through the eyes of a homebuyer".

Dec 18, 2016 04:39 PM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is an excellent selection for a reblog. Have an outstanding week.

Dec 18, 2016 04:42 PM #2
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Frank, this is a terrific choice for a re-blog!  It's hard for sellers to let go sometimes.  

Dec 18, 2016 04:43 PM #3
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Frank Rubi Excellent tips for sellers should think like buyers.

Dec 18, 2016 05:03 PM #4
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

One reason sellers should think like buyers is that many will be buyers when their home is sold

Dec 18, 2016 05:29 PM #5
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Frank Rubi

Ask Me a Question about Real Estate
Spam prevention

Additional Information