Ask any real estate professional and they’ll tell you one of the best parts of the job is the freedom to own your own brand and content. It just so happens freedom is also why agents and brokers love WordPress.
The WordPress CMS (Content Management System) platform provides REALTORS every opportunity to tailor their site, build SEO, and stand out from the crowd.
Want a different look? Change themes.
Want more functionality? Add a plugin.
Want to target a specific audience? Customize your content and links!
Combine WordPress functionality with near real-time IDX data and you have a robust marketing resource that goes beyond your personal website and search functionality. WordPress + IDX = A powerful Direct Response marketing tool! Just fine-tune your site to best fit your market until it’s a lean, mean lead generation machine.
There are thousands of compelling ways to engage with a site visitor. For example, give future buyers access to all the listing details pages they want – then grey out photos– prompting them with a custom-messaged signup form when they try to access the images. The key is knowing your audience and what they’re comfortable with.
Once you have a few good leads using this approach, you may find yourself jumping between your WordPress and IDX dashboards. The newest update to the IMPress for IDX Broker plugin handles this differently from the rest… you can now add, edit, and manage IDX leads all from within the WordPress dashboard!
So what are the benefits of integrating your IDX lead information into WordPress?
- It's convenient! Lead stats within WordPress
Going back and forth between browser windows can be frustrating. Switching from an IDX Dashboard to WordPress and back again can complicate your day-to-day lead maintenance tasks. Get a quick glance at your new leads and their IDX activity without ever leaving WordPress and then move on to doing what you do best… selling real estate!
- No learning curve! Integrate IDX with your existing lead capture tools
If you have a WordPress site, chances are you’re already using a popular form plugin to create lead forms directly from your posts and other WordPress content. With the newest version of IMPress, whether you’re using Ninja Forms, Gravity Forms or Contact Form 7, your lead information will now be captured and sent directly to your IDX system in order to setup property updates using saved search criteria.
Try out the new plugin version for yourself…