The Little Green Phone Book | Powerful Local Marketing Source

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/4Yg7

Marketing is the name of the real estate game we play every day, for those who are “listing agents.” My job description within The Buliung Todaro Team is to market for fresh inventory; market the existing inventory; and market the agents within the team.

Every agent has his/her favorite methods of marketing. Mine are both online and offline marketing. One complements the other. 


I’m “old school” with 38 years of listing new homes, resale homes and land. Print marketing is my source of choice, and I write blog posts that reflect my print marketing.

One of my favorite sources happens to be Little Green Phone Book, Northeastern Publishing, Inc.The Little Green Book I’ve been marketing in that source since its inception. I have my hooks deeply embedded in the first right inside page and now the back right inside cover in color.

I thought I’d share the two ads that will be present in the 2017 Green Book for the Town of Franklin. One of the ads will also run on the front page of the Local Town Pages newspaper. Of course, by the end of the day tomorrow, they’ll easily be found online on ActiveRain, Google+, BarbaraTodaro.com, Th

The manner in which a real estate agent markets him/herself is a strong indication of the quality you’ll find when your home is being marketed by that agent. I spare no cost and can be found online and offline, just as our inventory can be found.

For those of you who are in business, The Little Green Book is a fabulous marketing source. It directs new business to us every year. You may want to consider it, and call Charlie Russo to see what he has to offer. He’s a good businessman, and he’s been a pleasure for me to work with for the past 20+ years.

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin

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Ambassador
3,573,890
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara your Agents are lucky to have you doing their marketing, and I am sure they are very well aware of that.

Dec 21, 2016 06:22 PM #1
Rainmaker
1,094,522
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Barbara Todaro - Old school mixed with new school methods and covering all the bases is a winning marketing combination!  Great advice!

Dec 21, 2016 10:05 PM #2
Ambassador
1,829,728
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

We do not have a little green book here in Silicon Valley, Calif.

Dec 21, 2016 11:15 PM #3
Rainmaker
2,908,775
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

You have more print options than we do...no books of any color here anymore.

Dec 22, 2016 02:39 AM #4
Rainmaker
2,586,062
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Barbara.  Sadly we do not have a little green book around here.  wish we did

Dec 22, 2016 03:18 AM #5
Rainmaker
2,152,586
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Nice looking ads!  Of course the picture I have of you in my little green book is the one of you lifting 200 pounds!!!

Dec 22, 2016 05:35 AM #6
Ambassador
2,058,368
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Tried and true marketing efforts still work, even if they are not the newest and greatest trends. Occasionally my brokerage will do local radio ads to re-acquaint with people listening. They do grab attention!

Dec 22, 2016 07:55 AM #7
Rainmaker
2,769,262
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I am with you all the way on a mix of both online and off line Barbara Todaro 

Dec 22, 2016 08:29 AM #8
Ambassador
2,507,276
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

There is an entire generation of people, all with resources that prefer the printed advertisements to searching on a computer or phone

Dec 22, 2016 06:26 PM #10
Rainmaker
2,883,849
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, you are so right the message you send will be an indication how you will be marketing and selling your property. I am on the same page, Endre

Dec 22, 2016 09:35 PM #11
Rainmaker
1,738,356
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara, another top tip from the MA Realtor who shares so much in the spirit of good real estate knowledge!

Dec 23, 2016 05:49 AM #12
Rainmaker
2,777,778
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara "The Pro" Todaro,  You are such a big help for all of us here in the rain.  Thank You!

Dec 23, 2016 07:29 AM #13
Rainmaker
2,949,385
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

No doubt about it Barbara, you represent your market all over...and it works!

Dec 23, 2016 08:27 AM #14
Rainmaker
4,507,786
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your nice comments....they're always appreciated.... 

Dec 23, 2016 11:42 AM #15
Rainer
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Alysha Hoogestraat
Alysha Hoogestraat - Langford, BC
Real estate copywriter here to help WOW clients!

Great point regarding the agent marketing being related to quality!

Dec 24, 2016 09:38 AM #16
Rainmaker
4,507,786
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Alysha Hoogestraat the way we market ourselves is a reflection of how we will market our inventory.... sellers need to understand that point....

Dec 24, 2016 09:39 AM #17
Rainmaker
2,991,808
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara --- market presence makes a difference.  For the agent and the properties in their listing inventory.  

Dec 25, 2016 10:55 AM #18
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