It’s the time of year where we give gifts to our friends and family. All this gift-giving got me thinking about what constitutes a really great gift for real estate clients.
Generally, Realtors® focus on housewarming style gifts, but that doesn’t really stand out. It’s almost expected. So – what kind of present makes a really great appreciation gift that will make an impact on your client?
A Great Gift is About the Recipient
Sometimes real estate agents are focused on promoting their brand and staying top-of-mind when they give items as a thank you. Unfortunately, this comes off really poorly and makes it clear that your focus is on yourself, not your client.
There's certainly nothing wrong with giving away promotional items, but they need to be different than what you give as a client gift.
A great client gift is about the receiver. What do they love? What do they need? What achievement or quote is important to them that could be incorporated into the item? I once heard of an author who received a set of Cutco knives, and each knife had one of his well-known quotes engraved on the blade.
How can you really personalize and focus the gift so that the recipient is delighted and reminded of something they truly cherish?
A Great Gift Represents the Value of the Relationship
I agree with John Ruhlin, the author of Giftology, when he says that we should get rid of the idea of “token” mementos and presents. Is anyone you care to give a gift to really just a token to you? If so, maybe you shouldn’t be giving them a gift!
A great gift shows that you value the client beyond simply “doing what’s required”. It shows that you put some real thought into something that’s meaningful for them and really matters. You should definitely stay away from cheap, useless trinkets.
Instead, consider giving gifts that are highly useful, meaningful, or even experiential. Would someone who was focused on finding the perfect kitchen enjoy a behind-the-scenes look at a local high-end restaurant? Would a family with several children enjoy tickets to a local aquarium?
A Great Gift Includes the Family
If you really want to impress someone, you should bless the people they care the most about. There are famous entrepreneurs and public figures that are used to being wined and dined for almost every reason imaginable. However, their families are always left behind.
You can adapt this to your situation as a Realtor® as well. How can you include the whole family in a gift, not just the primary homebuyer? It doesn’t have to be a group event – sometimes getting entertainment for kids and a gift certificate to a nice restaurant for the parents is a great way to include the whole family while giving the adults a needed break.
Don’t overlook the people around your client. If you have a high-end client who works through their assistant, give the assistant an amazing gift as well as the client. You’ll make a big impression.
A Great Gift is Useful
Finally, if you want to get a gift for a client that they will really enjoy, it should be practical. A basket of exotic fruits for someone who rarely cooks? Nope. A great family trip to a zoo? Yes.
Experiences, gift certificates, and specific useful items are great gifts, but you can also choose a more long-term option. There are monthly subscriptions for almost everything now, and you can consider buying a subscription for a client as a thank you. Each time they receive it, they’ll think of you!
Magazines can be a really great option and are often overlooked. There are magazines for almost every niche known to man, so skip the “Good Housekeeping” and look for something truly relevant to the client’s interests. Golf, bicycling, and fantasy sports are a few of the well-known ones, but there are magazines focused on horsemanship, crochet, crafts, fantasy gaming, and more.
Monthly gift boxes are another great idea. Whether you choose Flower of the Month for a gardener, Rocksbox for a woman who rocks her jewelry, or Graze for health-focused clients, a monthly subscription can be a great personalized gift that keeps you top-of-mind for a full year.
A great client gift is about the client. It shouldn’t be something with your name or logo on it. It should be focused on their interests, involve the whole family, be useful, and reflect the value of the relationship. Do you give a $1 million listing the same gift as a $250,000 listing? If so, it’s time to up your game.
How do you choose client gifts? Share in the comments!