Larry Johnston challenged us to write about new ways to stay connected. My first response? I have trouble disconnecting and now you want me to find new ways to connect?!?
WHAT'S THE BIG DEAL?
The image above is a joke (sort of). Even though we are in the small town of Cody, Wyoming, we do have access to all the latest technology and I try to take advantage of it. Unfortunately, many of my clients do not have email or internet, or they are just too busy to use it regularly. I could post 10 blogs, send a dozen emails, and every other trick in the book and they may never see any of it because they have busy lives and communicate by other means.
As a property manager, I send monthly reports to all my owners showing their account activity. I email them regularly and send newsletters quarterly. I update my facebook, web page, and ActiveRain with useful information. I am constantly available via phone, email, our web site, text message, facebook, etc. But am I really communicating?
MY FUTURE IS YESTERDAY!
The problem is that I'm "talking" a lot but I'm not really listening. I spout off information faster than Old Faithful spits water, but it's pretty much a one-way street. I just wrote a blog (Pencil or Pen) that touches on the subject of adopting new technologies or systems and we forget about what has worked in the past. For me, I've taken these new forms of communication and used them to speak faster, better, and to a wider audience than ever before. But along the way, I've forgotten how to listen.
So my "new" technique for staying in touch with clients? Get back to the basics. Talk to people by phone or face-to-face. Stop making every communication an update on the market or about their financial report. Spend time getting to know them, ask about their kids, and let them know they are important to me as people, not just a paycheck.
I'll save the smoke signals for another day.