17 Ways to Increase Your Closings in 2017

Real Estate Broker/Owner with Broadpoint Properties Cal BRE #01324959

increase closings With 2017 just a few days away, it’s time to hop to it and get to work to see a successful year. People often don’t realize how much real work is required behind the scenes in order to see more than just a few real estate closings throughout the year. In addition to honing your sales and negotiation skills, mastering contracts, and keeping up to date on new laws and policies, some pretty heavy duty lead generation needs to occur.

Here are 17 things that you can do to increase your closings in 2017:

  1. Increase your activity on social media sites.
  2. Make a marketing or social media calendar
  3. Adhere to a regular prospecting schedule.
  4. Join a networking or business professionals group.
  5. Create a blog.
  6. Employ pay-per-click advertising.
  7. Create landing pages to attract prospective home sellers.
  8. Hold an open house.
  9. Boost an upcoming event on Facebook.
  10. Maintain or update your CRM.
  11. Send out regular email drip campaigns
  12. Attend local marketing or broker caravan sessions.
  13. Read a book or listen to an audio book.
  14. Attend meetings or courses to stay current on local and state contracts and real estate policies.
  15. Find a mastermind partner.
  16. Outsource annoying and time-consuming tasks. (For example, hire a transaction coordinator, a virtual assistant, or a short sale processor.)
  17. Get Pipeline Planner, the Ultimate Sales Tracker and Daily Planner for Agents (the digital version will be on sale for $6.95 beginning on January 3rd).

Best wishes to you for nothing but success in 2017.

Comments (5)

Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Melissa,  I have already outsourced two things this year.  That is something that I have not done in the past. I'm excited about 2017.  

I wish you much success in 2017 and beyond. 

Jan 02, 2017 09:31 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great list...and I get it...17? like 2017? :) Not alot of coffee yet today, but still got it. Happy New Year. 

Jan 02, 2017 09:33 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great list...and a reminder to all of us to sharpen up and to be in the "now" of marketing choices.

Jan 02, 2017 10:13 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Melissa -- great tips to get the brain cells fired up! Happy New Year to you.

Jan 02, 2017 11:28 AM
Mike Bjork
Evolve Bank & Trust - Redondo Beach, CA

Great advice, Melissa!  Apply your aforementioned list of activities and one will definitely increase their business.

Jan 04, 2017 09:17 AM