How To Get Buyers Into Your Rooms…

By
Home Stager with Room Service Home Staging

Make it easy for them to come in.

 

 

One of the things I stress when speaking with sellers during my home staging staging tipsconsultation is letting a buyer see the possibilities of their home.

This is why editing the excess is so important. However, another important "to do" that every seller needs to do is make sure that each room invites a buyer in.

One of my favorite shows is American Pickers on the History Channel.  On one episode, Mike and Frank were asked to source items for William Shatner’s home. Upon completion of the project, Captain Kirk (Mr. Shatner) was very happy with the results.  

He then said… “The room invites you in.”

 

And that’s what we want all rooms to do, especially when you’re hoping to show your buyers the possibilities of your home.

Agents will tell you that if a buyer merely pokes their head in the rooms then moves on to the next, chances are they are not considering an offer.

 

What you can do…

1.Visit each room, stand at the door and look at what your buyers will see.

You want each room to have a focal point, whether it’s the desk in an office, your child’s bed, the pool as seen through the patio doors, or the fireplace in your family room.

 

oversized furniture
                                           It’s oversized and blocks anyone from entering the room. 

 

2.Now, check to see if there anything blocking your entering the room, whether it’s physically or visually.

One client had an oversized desk in their office.  There was barely enough room for one person to function in the room.  So anyone standing at the doorway would have peeked in then moved on.

A buyer goes to enter a room, reaches for the light, and the room is so dimly lit, they turn away.

Buyers with young children are eager to see the children’s room, however, there are toys covering the floor. The parents peek in then move on.

 

don't block the entrance

The left shows what Buyers saw when they entered the front door. The second photo shows the view from the living room.

 

If your home is on the market, make sure that your buyers aren’t turned away at the doors.  

Call Room Service Home Staging and ask for our personalized Staging Consultation.

 

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Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So, so important. I've seen too many homes with the flow interrupted by huge heavy furnishings or an excess of items  and/or furnishings. It makes me claustrophobic. I literally have a physically reaction to "too much stuff."  :) 

Dec 27, 2016 07:20 AM #12
Rainmaker
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Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Great advice. I hope you have a prosperous new year in 2017!

Dec 27, 2016 08:19 AM #13
Rainmaker
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Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Kathy, when listing I use similar vocabulary and sellers listen. The downfall is when we go looking at other homes and it doesn't feel inviting. Because you make a greater impact on people because of your profession, I hope people will remember this one!

Have a happy New Year!

Dec 27, 2016 10:14 AM #14
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Kathy - Excellent post, and a good explanation of why staging is about a lot more than just bringing some furniture in.

Dec 27, 2016 12:11 PM #15
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post. I will bookmark it and sell it with others.

Dec 27, 2016 12:37 PM #16
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

Excellent post, and I agree with you that many block an entry into a room with big furniture.  I have seen that on several occasions in luxury homes.  A

Dec 27, 2016 01:15 PM #17
Rainer
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Steve Zalla
BEL CASA Realty - Lincoln, NH
Broker/Owner/Realtor

Great info, thanks for sharing!

Dec 27, 2016 01:34 PM #18
Rainmaker
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You really do have to think of it as showing potential buyers a glimpse of their future if they buy the home....a future that looks inviting and very comfortable!

Dec 27, 2016 02:14 PM #19
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

hi Tony and Suzanne Marriott, Associate Brokers I am indeed enjoying the holidays and hope you are as well. 

Barbara Todaro it really is basic but agents and stagers see this all of the time. 

Nina Hollander and a good thing that you do!  Sellers need agents who will see what needs to be done and point it out to their sellers. 

Dec 27, 2016 03:15 PM #20
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Kat Palmiotti as a buyer, I can remember rooms that I poked my head in then went on to another room and got out of the home as quickly as I could. 

Wayne Martin absolutely!  Buyers for the most part, aren't going to come back when you get it right. 

Dec 27, 2016 03:17 PM #21
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sheri Sperry - MCNE® thank you, and very kind of you.  

Doris Freeman that is a pet peeve of mine.  So many secondary bedrooms have only the overhead light.  It certainly doesn't make for a welcoming environment. 

 

Dec 27, 2016 03:19 PM #22
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Michael Jacobs it is still a struggle to get some sellers to even consider a consultation. 

For sure Brian England sellers can't expect buyers to look beyond their things and their personal color choices. 

 

Dec 27, 2016 03:21 PM #23
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mark Loewenberg I consulted on a home that was well kept but the office had so much furniture in it that you couldn't step in. 

Janice Ankrett so true.  Traffic patterns can impact how a buyer "sees" the room!

Debb Janes EcoBroker and Bernie Stea JD  There was a home I'd admired for many years when I drove by it. When I finally got to see it, I remember the family room had so much furniture in it, you couldn't get into the room without stepping over something. 

Dec 27, 2016 03:25 PM #24
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nathan and Angie Gesner Thank you and wish you the same for 2017!

Thank you Patricia Feager What I suggest to the agents I meet is to let me be the bad cop to their good cop!

Dick Greenberg Thank you!  It is something that stagers everywhere try to stress...it's not just about the furniture and moving it around.

Dec 27, 2016 03:30 PM #25
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Gita Bantwal Thank you very much. 

Ron and Alexandra Seigel Oh yes, there was a 3 million + home I saw that had an oversized sculpture in the entry that stopped everyone in their tracks. 

Steve Zalla Thank you for stopping by. 

Dec 27, 2016 03:36 PM #26
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Precisely Sharon Tara It's an emotional buy as well as an investment. 

Dec 27, 2016 03:44 PM #27
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I am very particular about blocking windows. The windows are the eyes of a home and should be open and free. Many people put furniture in front of them and it creates inbalance to me.

Dec 27, 2016 07:04 PM #29
Rainmaker
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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Kathy Streib, breaking up the flow with large furniture may work if the home isn't for sale but not when they're trying to sell it. The best thing a seller can to is to hire a professional stager.

Dec 27, 2016 07:08 PM #30
Rainmaker
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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Kathy

Your post is right on point . . . . The room has to invite the buyers into the room.

Good luck and success.

Lou Ludwig

Dec 27, 2016 08:24 PM #31
Rainmaker
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Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Great points Kathy Streib - and you've said it perfectly - an inviting room draws a buyer in and they the longer they linger in a room, the more they can imagine living there - !!

Dec 29, 2016 11:26 AM #32
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