MLS Is A Powerful Marketing Tool For Agents | Who's Your Daddy?

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/4YmF

When a listing agent lists a home, it’s is all about the price.  Of course, I’m not telling you something you didn’t already know!!  The greatest challenge listing agents have is to convince a seller who is overflowing with emotions the home he cherishes is worth “x” amount of dollars not what he thinks it is. 

We know that buyers dictate what the market is; buyers are the controlling factor; buyers buy on comparison; and buyers set the pace.  If your property is not making the cut, you’re not listed at the right price.  Someone else is more competitively priced.

Where does this leave a listing agent?  We call ourselves marketing agents, but when a home is priced to sell, MLS is really the only marketing source that’s needed.  MLS is focused on listing agents cooperating with each other. A home that’s properly priced in MLS is shown immediately and sold within hours.

We always know within the first ten days whether a property is overpriced, depending on the activity and how quickly that flow of buyers ends.  If the flow continues, the home will sell soon; if the flow stops, the price should be adjusted quickly.  Now, all you have to do is convince the seller of this information. 

Listing agents have many tasks to perform.  The first, and most important, is pricing the property to sell.  If that task can be accomplished, the job of the listing agent will be to "keep order" within the home during the mad rush of potential buyers who want to see it and own it.  Price the home properly, and you can call yourself a “proctor” because you'll never have the opportunity to market it!! Your only job description will be to “keep order” within the home during the massive amount of showings. I loved playing “proctor.”

 

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Ambassador
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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara the saying use to be location, location, location.  But these days it is price, price, price!

Dec 27, 2016 04:34 PM #3
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

AS a Profession we need ot protect our tool from the lead gen companies as they will ruin it

Dec 27, 2016 05:05 PM #4
Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Who's your daddy?". . .You grabbed my attention with that little ditty, Barbara!

Dec 27, 2016 05:11 PM #5
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!    

Dec 27, 2016 05:17 PM #6
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

If it's priced right and has good photos, the MLS is all you need.  

Dec 27, 2016 06:53 PM #7
Rainmaker
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Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I agree with you my weight lifting friend and congratulations on the FEATURE!

Dec 27, 2016 08:50 PM #8
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marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Dec 27, 2016 10:20 PM #9
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Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

There is nothing like using all the tools in our tool belts Barbara Todaro 

Dec 27, 2016 10:43 PM #10
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Noel Mayer if we use the tool properly, we need nothing else!!!

Ed Silva it's all about the price...

George Souto perfectly said.... and that's how it is today...it's all about the number...

 

Dec 28, 2016 02:50 AM #11
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

William Feela it's out most powerful tool..

Myrl Jeffcoat Big Pappy former Red Sox player made that one famous....it's like saying who's your leader... and thanks for the feature, Myrl...

Chris Ann Cleland and I've always said that...

 

Dec 28, 2016 02:53 AM #12
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sussie Sutton thanks.... and my next lift is 205 pounds on monday...

marti garaughty thanks so much for the feature....you're the best...

Paul S. Henderson, REALTOR®, Broker, Tacoma Washington and MLS is our most frequently used...

Dec 28, 2016 02:55 AM #13
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James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Ms. Proctor...(Barbara).  You do have the talent and it shows

Dec 28, 2016 03:37 AM #14
Rainmaker
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

So true! Great post Barbara! Great advice too and those that listen will benefit from it.

Dec 28, 2016 07:25 AM #15
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara Todaro, You are right on target as always with your wisdom in this blog.  Make it a great day!

 

Dec 28, 2016 08:19 AM #16
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Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara  -- I love the term "marketing agent" and stole errr used it last week in a conversation with a potential seller.   It may have caught him off guard when I said I don't want to list your home but market it....it was a pause that made the conversation go in a different direction.   I plan to use it more and dare I say...it was the pause that refreshes....

Dec 28, 2016 11:47 AM #17
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Michael Jacobs I've been using that term for decades...before online marketing..... when there was nothing but print, I printed!! big time!!  the problem with agents using the term "listing agent" is most homeowners don't know what the hell a listing agent is anyway.... they DO understand the term marketing agent...and a marketing agent equates to spending money...that listing is yours... make it a habit to use ONLY that real estate term... it will separate you from the rest.... it worked well for me!!!!!!!!!

Dec 28, 2016 12:08 PM #18
Rainmaker
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Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Barbara Todaro -- after first reading the term in one of your posts(not sure when) I would use it but not each and every time --- it's something that bears repeating until it is automatic.   Funny how I missed this post yesterday but was thinking about it over the weekend....interesting how that happens sometimes.

As always, thanks for the inspiration.   

Dec 28, 2016 12:15 PM #19
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I tried to explain this to a couple who wanted to list their house. They kept talking about a woman who has a huge team. They wondered how we can compete with her arsenal. We explained just what you did in this post. If its priced right - the MLS is all it takes ( oh, and good photos). 

Dec 28, 2016 02:04 PM #20
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Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Price is key but knowing that a home is for sale is a close second. I have so many sellers wanting to ask these high prices. Many times it is another agent pushing the high price above market value and most often i see these same sellers in 6 months on the expired list

Dec 29, 2016 06:11 AM #21
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Some daddy out there had to have MLS initials at som poin in the area lol. I have jokes, but in all seriousness, great post!

Jan 26, 2017 11:40 PM #22
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