Client Service: One size fits all approach by Endre Barath, Jr.

Real Estate Agent with Berkshire Hathaway HomeServices 01238708


www.endrebarath.comI have been reading the various ‘Names’ associated with certain groups born in a certain time periods over the years. Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!

This statement and style of conducting business might seem controversial, never the less, it has worked for me for the past 23+ years in two different Real Estate Markets: in Boston, MA as well as in the Greater Los Angeles Real Estate Market.

I do not target the Swing Generation: those who were born before 1945. Keeping in mind they are the biggest believers of the concept, that owning a home is a smart financial investment. I do not target Baby Boomers: those who were between 1945-1964. Even though I understand that they are high up there in their attitude that Homeownership is a source of pride. I do not target Generation X: those who were born between 1965 -1976. Although I understand they are not too far below in their belief systems from Baby Boomers when it comes to Home Ownership. I also do not target Millennials: born between 1977 and 1994 whose belief system is higher than Generation X when it comes to attitudes about homeownership. Needless to say, I also do not target the IGeneration: born between 1995-2007.

I have always believed that an in-depth look at each generation’s attitude about homeownership will not get me new business. A key factor, I have always considered and focused on, was Client Service and adopting to new technology.

I do not have one particular client base. When someone reaches out to me I respond. If it is via a call they either get a live voice or a relatively quick call back. If I receive an email, same applies the person gets a quick response back. If it is a text same story. So, with that said I manage to capture all the different generations or “target groups” and we are connected on their preferred choice of communication. The important point here is relatively quick response with the medium one received the contact. Then it all becomes the same, communications, questions, qualifications.

If you are looking for Client Service from an Internet Savvy Realtor in the greater Los Angeles area, or if you are looking to talk to a seasoned Realtor in the greater Los Angeles area. Please reach out to me directly.

 If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at310.486.1002 (m) or or visit one of my websites at  I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Endre,

You are just too lazy to keep a cheat sheet in your wallet about how to deal with all the categories & subcategories. Asking people what they want and then giving it to them is just a cheap trick. ;-)

Dec 29, 2016 05:08 PM #41
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Good service, responsive service, and treating each client like they are important is the same in every generation ... I like your philosophy and stand with you in total agreement!  Happy New Year Endre Barath, Jr. 

Dec 29, 2016 07:15 PM #42
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad


Great read! Unless you want to target a particular generation, for whatever business reasons you might have, it makes sense to provide top notch client service in a way that can work for all, since you never know who will be calling or emailing. They are all special and deserve to be treated that way.


Dec 29, 2016 08:50 PM #43
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

While different groups of people may need different services, I agree: What we ALL want is fast, friendly, responsive service.

I think it's interesting that so many think you have to stick to texting with the young people - and I read a few days ago that a new survey found they actually prefer phone calls.

I also think it's interesting that there's not agreement on the age of people in the different generational groups. Something I read recently said 65 and over was "The silent generation." What you've been reading would have Baby Boomers up to age 70+. And, what I read didn't even mention a "Swing generation."

Dec 29, 2016 11:31 PM #44
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Whoever, whatever your target market, it should be illustrated and addressed in your business plan, so when you fail to plan, you plan to fail, don't you?

Dec 29, 2016 11:48 PM #45
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Endre -- I believe you have found the secret to success -- a quick response and being of service.   Simple.  And smart.   Who wouldn't want that?

Dec 30, 2016 07:42 AM #46
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is nothing new under the sun but how people look at things change

Dec 30, 2016 08:46 AM #47
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Dec 30, 2016 11:31 AM #48
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

I couldn't agree more Endre Barath, Jr. in fact I firmly believe that answering my phone with a friendly and helpful attitude has probably accounted for more business than any other single task I perform each day.

Dec 30, 2016 02:24 PM #49
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Endre Barath, Jr. - as Debe Maxwell said  - A M E N!

We are in the business where we have to learn our client's language, isn't it?

Dec 30, 2016 03:35 PM #50
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Endre.  I believe in the same approach to serving my clients as well.

Dec 30, 2016 05:47 PM #51
Joni Bailey
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

AMEN! I feel the same way! Therefore, in my humble opinion, you certainly deserved a gold star on this one!

Dec 30, 2016 09:29 PM #52
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Endre, I've found great customer service is always a must with any client regardless of generation. Nice post!

Dec 31, 2016 06:26 AM #53
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Who will attend all of those NAR and CAR classes promising to disclose secrets of dealing with all of those individual generations then?

Treat others the way you'd like to be treated, period. Be professional, kind, and knowledable. Then perform above expectations. That's what people of all age groups want.

Dec 31, 2016 09:47 AM #54
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post!  Likewise, I believe in providing excellent, prompt service no matter the age or named generation.  Tomorrow's listing appointment is with the mother of a daughter and granddaughter I've already worked with in the past. It feels great to be brought back in for the 3rd sale!  

Jan 03, 2017 06:47 PM #55
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jennifer Fivelsdal  I agree 100 Per Cent:) Hope your New Years will be awesome, Endre

Jan 03, 2017 09:45 PM #56
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debe Maxwell  thank you and I am honored 6 stars love it:)) Needless to say we are of the same belief system, Endre

Jan 03, 2017 09:46 PM #57
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tony and Suzanne Marriott, Associate Brokers  Thank you for the Reblog and want to wish you both a Superb 2017, Endre

Jan 03, 2017 09:47 PM #58
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Charita Cadenhead  I missed you and your interaction, thank you for the nice comment, Happy New Year, Endre

Jan 03, 2017 09:48 PM #59
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I really miss the camaraderie Endre.  I'm getting back into the fold and looking forward to it.

Jan 04, 2017 06:32 AM #60
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Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
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