It's Knowing How to Find Business Not Where | Business Is Everywhere

Managing Real Estate Broker with RE/MAX Executive Realty 104763


I’m hearing rumbling about business having slowed. There’s always business out there, and all one needs to do is find it.  Find it online and offline. Find it in places you didn’t expect to find it. 

Marketing online is a staple now on the marketing menu. It takes time, not money!!  It is marketing made easy!!  There’s really no excuse for not having business.  Analyze the inventory in your marketplace on MLS, and market to the Avatar ( Another Nestor & Katerina Gasset -Katerina lesson ) for the type of inventory that you’ve selected. Who will buy that home? Who is that buyer, and how would you describe that buyer?  Now you have some titles for your many blog posts.

There is always inventory to market. One can market without having the position of being a listing agent. If your area has Active Adult Communities, market to that potential buyer.  If there is a subdivision of first time buyer homes, decide what keyword phrases that buyer would be using in the Google box to search for that type of home. You got the picture, right?

Land is an entity that we have in our inventory, and there’s a variety that ranges from single, buildable lots to large tracts of undeveloped, unapproved land.  There are many keyword phrases that will make our phones ring by builders and developers.

Business is everywhere. One only needs to reach out and grab it, and you do not need to be the listing agent to market for buyers.  The best part is many buyers have homes to sell.  Now, you have the potential for a sale and a listing to market. 

So, do you still think you’re out of business? The answer is “not unless you want to be.”


Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


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New Homes in Franklin Massachusetts

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 01/03/2017 11:25 PM
  2. Tony and Suzanne Marriott, Associate Brokers 12/16/2017 07:06 AM
Real Estate Sales and Marketing
The Art Of Marketing You
RE/MAX Active Rain Bloggers
Marketing 101
Bartender, Make it a Double
Old Farts Club

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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


The knowing how to find business . . . . is  KEY to our continued success.

Good luck and success.

Lou Ludwig

Dec 30, 2016 12:26 PM #27
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Sage advice, Barbara Todaro!  Never take that foot off of the pedal - but, sometimes, you do have to put the pedal to the metal to seek and find the business!  

Dec 30, 2016 08:16 PM #28
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Wow Barbara you wake me up and make it look so easy Thanks for your post 

Dec 31, 2016 04:54 AM #29
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Charles Stallions you're always wide awake.... and it's very easy... 

Dec 31, 2016 06:27 AM #30
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- this makes so much sense but now it's up to agents to believe it and carry through with the execution!  You always have a way of motivating agents to move to the next or different level. 

Dec 31, 2016 10:28 AM #31
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Kathy Streib there's never a reason to be void of business.... before your last listing has sold, begin your marketing with everything that's on the market.... I think I might call that "marketing lik I mean it"....and if you're down to bare bones, you damn well must mean it....

Dec 31, 2016 12:30 PM #32
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                Thank you Barbara Todaro 

Dec 31, 2016 04:41 PM #33
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

We are experiencing our busiest winter ever this year so I agree.

Dec 31, 2016 08:10 PM #34
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Even in the worst market, someone is making money! Keep your eyes open, stay educated, and grab new opportunities! Happy New Year, Barbara!

Dec 31, 2016 10:19 PM #35
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Good article to start the year. Happy 2017!

Jan 01, 2017 01:11 AM #36
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Good advice.  marketing is everything and everything is marketing.

Jan 01, 2017 04:06 AM #37
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Great reminder Barbara to focus on what we know and not to listen to the doomsayers.

Jan 01, 2017 04:49 AM #38
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Amen Barbara! There is plenty of biz if we truly want to do the work to be busy.

Jan 01, 2017 06:00 AM #39
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Barbara. It is not over until you decide it is over! Great advice! Enjoy your day!

Jan 01, 2017 06:01 AM #40
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Get the biggest share of the real estate piece, regardless of the size of the pie. You are right Barbara Todaro .. there is always a real estate market. Just a matter of adjusting your sales.

Jan 01, 2017 01:02 PM #41
Lisa Hernandez
Opes Real Estate Group - Kendall, FL
Realtor serving Kendall, South Miami & Pinecrest

Perfectly said... 

Jan 01, 2017 04:23 PM #42
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Boston, MA
YOUR SendOutCard Mentor

Awesome post to read over and over again...chers...

Jan 02, 2017 05:58 AM #43
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Thanks for your inspiration and words of wisdom, Barbara. I'm looking forward to a great year!


Jan 02, 2017 08:06 AM #44
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro ,

We've been gone and off line so playing catch up and started with Kathy Streib 's "Ah-ha" moments for the week. As always you make too much sense! There is always a real estate market. People have to have a place to live and are always needing to buy or sell! Business is out there..get out there and find like you mean is to another great year in 2017!!

Jan 02, 2017 09:08 AM #45
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Barbara Todaro "So, do you still think you’re out of business? The answer is “not unless you want to be.”"

Right on target - and - re-blog!

Dec 16, 2017 07:05 AM #46
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