This is a great resource for gathering tips on increasing the chances of news releases being published, especially in local media.
For new hire announcements, awards, certifications and other honors, sending a news release is a cost effective component to an overall content marketing strategy.
When done properly, it is also an effective component to your search engine optimization strategy.
In this article, I was fortunate enough to have my contribution included by the author in the final published piece. Scroll through and see if you can find me and enjoy the tips along the way!