Endre Barath, Jr. "Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!"
Right on target - and - re-blog!
I have been reading the various ‘Names’ associated with certain groups born in a certain time periods over the years. Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!
This statement and style of conducting business might seem controversial, never the less, it has worked for me for the past 23+ years in two different Real Estate Markets: in Boston, MA as well as in the Greater Los Angeles Real Estate Market.
I do not target the Swing Generation: those who were born before 1945. Keeping in mind they are the biggest believers of the concept, that owning a home is a smart financial investment. I do not target Baby Boomers: those who were between 1945-1964. Even though I understand that they are high up there in their attitude that Homeownership is a source of pride. I do not target Generation X: those who were born between 1965 -1976. Although I understand they are not too far below in their belief systems from Baby Boomers when it comes to Home Ownership. I also do not target Millennials: born between 1977 and 1994 whose belief system is higher than Generation X when it comes to attitudes about homeownership. Needless to say, I also do not target the IGeneration: born between 1995-2007.
I have always believed that an in-depth look at each generation’s attitude about homeownership will not get me new business. A key factor, I have always considered and focused on, was Client Service and adopting to new technology.
I do not have one particular client base. When someone reaches out to me I respond. If it is via a call they either get a live voice or a relatively quick call back. If I receive an email, same applies the person gets a quick response back. If it is a text same story. So, with that said I manage to capture all the different generations or “target groups” and we are connected on their preferred choice of communication. The important point here is relatively quick response with the medium one received the contact. Then it all becomes the same, communications, questions, qualifications.
If you are looking for Client Service from an Internet Savvy Realtor in the greater Los Angeles area, or if you are looking to talk to a seasoned Realtor in the greater Los Angeles area. Please reach out to me directly.
If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at310.486.1002 (m) or firstname.lastname@example.org or visit one of my websites at http://www.endrebarath.com. I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations.