How To Become The Google Of Real Estate As A New Agent

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with BVO Luxury Group @ Keller Williams Arizona Realty BR534744000 & BR540649000

Carol Williams "Blog daily.  Blogging has many benefits.  It is one powerful way of disseminating information to prospective clients.  And, you know the adage about the teacher learning as much as the students?"

Right on target - and - re-blog!

Original content by Carol Williams

Are You The OneThe word "Google" has become synonymous with doing an internet search. Whenever you have a question, want information about anything or want to buy something , don't you say "I'm going to Google that"?  This is true even though there are many other search engines available.  

In order to be successful as a real estate agent, I suggest you strive to become the Google of real estate in your market area.  In my observation, there are too many agents in every market.  That's why 87% of new licensees fail and drop out of the business within a couple of years.   In order to survive and thrive in your market, you need to become THE source of information.

To become the Google of real estate agents in your market, whenever people want information about real estate in your town, they need to be able to find you and know you are the agent they need!  


How do you go about making this happen?   You do everything you can think of to become THE best source of information.  

Where do you start?  If I were starting over again, two very important things I would do is:

1. Become totally familiar with the inventory in your market place.  Do this by previewing as many homes as possible each and every week, and make a point of attending the weekly broker tours, if they are held in your area.   This will help you tremendously in pricing homes for sellers and also advising buyers on the value of a home they may be considering making an offer on. The confidence this will give you in dealing with buyers and sellers will be amazing.... priceless!

2. Blog daily.  Blogging has many benefits.  It is one powerful way of disseminating information to prospective clients.  And, you know the adage about the teacher learning as much as the students?   As you blog, you will become more aware of newsworthy items to blog about. You will learn.  You will make an extra effort to learn as much as possible so you have more to write about.  You will want to share what you know on your blog.  

As you build your blog post archive, you will also be improving your search engine rankings.  Over time, this will become a key ingredient to your success. Ideally, and eventually, when people do an internet search about real estate in your market area, your name and website and/or blog will pop up.  You will become the Google within Google.   Lest you think I may not know what I am talking about:  When I was an active agent, blogging daily, I had 7 of the top 10 spots on page one of Google in my market area.  I was THE Google (to the 7th power) over 400 real estate agents (and the nations largest franchises) in my market area.  

Watch for an upcoming series of posts, dealing with ideas for disseminating information to prospective clients... that will make you the Google of agents in your market area.  

Stay tuned...
Carol







"The best way to predict the future is to create it!" -Peter Drucker

Carol Williams: 
The Real Estate Agent's Survival Guide.  

Customized coaching, goal setting and marketing

Ask for a FREE consultation with Carol
TopTeamCarol@gmail.com

 

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Rainmaker
2,413,611
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning,  Tony and Suzanne Marriott, Associate Brokers hmm I follow Carol and apparently I missed this one.  I wonder what else I've missed

Dec 30, 2016 03:51 AM #1
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

This one was from back in February James Dray - thanks for stopping by with a comment!

Dec 30, 2016 03:54 AM #2
Rainmaker
654,491
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

A worthy re-post, thank you. Some good incentive to blog daily.

Dec 30, 2016 04:52 AM #3
Rainmaker
2,608,720
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Tony and Suzanne. Do the research and spread the word! Enjoy your day!

Dec 30, 2016 06:01 AM #4
Rainmaker
664,133
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

Thanks for re-posting this blog.  I hadn't come across it.  Carol provided a lot of great, useful information.

Dec 30, 2016 08:19 AM #5
Ambassador
3,636,497
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I know blogging works as I have the sales to prove it. Great post by Carol Williams.

Dec 30, 2016 08:08 PM #6
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thanks Nick & Trudy Vandekar and - thanks for stopping by with a comment!

 

Dec 31, 2016 05:42 AM #7
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You too Wayne Martin - thanks for stopping by with a comment!

 

Dec 31, 2016 05:42 AM #8
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

She did indeed Mike Bjork - thanks for stopping by with a comment!

 

Dec 31, 2016 05:42 AM #9
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

It is Debbie Reynolds - thanks for stopping by with a comment!

 

Dec 31, 2016 05:43 AM #10
Rainmaker
923,032
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Thank you so much for the reblog Tony and Suzanne Marriott, Associate Brokers .  I really appreciate it and glad to see others found it useful.  Happy New Year (almost).

Dec 31, 2016 06:45 AM #11
Rainmaker
2,892,219
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You are most welcome Carol Williams - thank you for authoring and Happy New Year!

Jan 01, 2017 04:04 AM #12
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Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
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