We can't force the grapevine to bear fruit, nor can we bribe it. Alas my friends, there's work involved: we have to water it, fertilize it, protect it from pests and the frost; hence the harvest comes when it's supposed to, not when we want it to. However, if we plant enough vines, maybe even a variety of fruit bearing trees, shrubs & vines, we'll enjoy more than one harvest in a season. This takes time and it requires both skill and patience, but it's the Law of the Harvest.
Recently a member asked about "how can I get more referrals from the USA for my area, I'm offering 50% referral fees, but I don't know how to attract the business?"
My response was like many others in the Q&A that understand the gravitational pull of relationships vs. transactional tractor beams: "not a great approach". One is natural, the other is forced or "influenced". Understand this person was (I believe) genuinely "beta-testing" the notion, I don't believe they were disingenuous at heart, maybe more off track? And if so, that's exactly one of the things that the Q&A is great for; testing an idea before going public with it.
HOW then? I suggest: be a referable agent, serve your clients well, get online testimonials & reviews that demonstrate how well yo treat them. You do not need to make ridiculous promises of 50% referral fees; 25% is standard in the USA these days, offering more is suspicious.
25% referral fee and your talents combined with client (and even associates') testimonials should be plenty to attract referral agents to your business, otherwise it's perceived to be, well, that you are compensating for something lacking in your competence or character. You see, with higher referral fees, any good agent will question "why?". I don't pay more than 25%, I don't know any great agent that does; so why would you? More than the referral fee though, I want my clients (or associates) happy with me, for putting my name to you and referring them over to your business. They need to have a referable experience! I need my referrals to have a great experience with you or the fee is meaningless.
In ActiveRain, you can draw attention to yourself several ways:
- Have a complete ActiveRain profile.
- Post on your blog weekly to at least monthly.
- Participate in the Q&A section with real answers that contribute advice or add to the humor of the post.
- Attend your local MeetUp Group that ActiveRain encourages quarterly.
- Accept some of the contest challenges, they are offered monthly.
- Make outside calls & emails to Rainmakers, don't limit your relationship to The Rain.
- Log on frequently and be a part of this community.
Go to work on yourself and your business and you and your business will begin to attract the referrals without the need for exuberant referral fees; they will just flow in. And you must keep up your standards that earn those referrals, it's never a restful place, but it will energize you to do so, once the referrals begin to reward the effort.
A farmer, broke, starving and desperate wandered out to his dusty, neglected field one day and dropped to his knees. "Field!" he screamed "Field, my family is starving and the bank wants to foreclose on the farm, I need a crop. Please field, I'll do anything, I'll give you anything, but I need a crop!"
The field sighed and replied "Who is this fool that brings me his NEED, yet offers no SEED?" ~Jim Rohn
Conclusion: my friends, there are no shortcuts to relationships, you can't buy referrals, they are earned.