Keeping in Touch for 2017 - Tried, True and New

Real Estate Agent with Opes Real Estate Group 3370985

As a brand new agent I had to find ways to connect with potential clients, let my friends know I was now a Realtor® and then create a game plan for keeping in touch. I teamed up with my long-time friend and we figured the best way to start off with a bang was to host a Christmas party. We did that on December 10, 2016 and as you can see from the pics, it was a huge success and we plan on continuing the tradition, and adding 2-3 charity events throughout the year as well. We both are firm believers in giving back and want to be known for our compassion. Our 2017 Mission Statement:

"Miami Realtors® making real change by igniting Miami's magic with love, light and awareness".

The launch party allowed us to connect with old friends and make new ones. Here's our plans for 2017 and keeping in touch: 

  • Becoming friends on Facebook or IG: This allows others to see our personality and by liking their posts as well we can stay in touch without being annoying. This tactic alone has given me my first real lead and an amazing connection for a preferred lender. He was my instructor and has started his own lending practice. I wouldn't have known this if we weren't friends on Facebook. 
  • Happy Birthday: Who doesn't want to be remembered on their birthday? This is THEIR day and even better if you have their address to actually send a card and not just a text or email. 
  • Getting personal: Do they like chocolate, giraffes or a Disney buff? Knowing something personal allows you to really make a memorable impression. Tag them in a post that relates to them or send them a small gift randomly with a note "I know you love Disney and this made me think of you". HINT: You get to know these things being friends on social media. 
  • Call: Picking up the phone and calling someone has become so "yesterday" but people LOVE this. Nothing complicated. Just a simple "Hi, wanted to see how you're doing".... blows people away. 
  • Sharing: Sharing is caring and many of my friends are business owners. I love to share how amazing they are and guess what? It's usually reciprocated and you are in their mind as a team player. 
  • Monthly newsletters: Not boring, generic emails. I plan on doing a monthly one but with our personality included. People want to know you. Let them in on who you are. Be fun. Be interesting.

Here's to an awesome 2017 and much success, joy and love to all!


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Comments (17)

Diana White-Pettis
Bennett Realty Solutions - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale


Your plan is a sure path for success in 2017 and beyond.  Wishing you a blessed and prosperous New Year!


Dec 31, 2016 01:24 PM
Lisa Hernandez

Thanks so much and same to you! Be blessed.... 

Dec 31, 2016 01:27 PM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Hola Lisa, day 12 trying to learn Spanish.  Been selling real estate a long time and want to start doing some appreciation events.  Thanks for sharing your event, makes us look forward to trying one.  Happy New Year!

Dec 31, 2016 02:14 PM
Lisa Hernandez

Thank you! Happy New Year to you as well! 

Jan 01, 2017 11:01 AM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

It sounds like you have found a plan that works well for you.

Dec 31, 2016 08:16 PM
Lisa Hernandez

Thank you! Happy New Year!

Jan 01, 2017 11:01 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Lisa that looks like a fun gathering and you have some good ideas moving forward. Wish you lots of success in yur new venture and throughout 2017.

Jan 01, 2017 04:47 AM
Lisa Hernandez

Thank you much success to you as well! 

Jan 01, 2017 11:01 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A very well thought out and plan of action fro 2017   Hope it is a prosperous and Happy New Year for you

Jan 01, 2017 05:38 AM
Lisa Hernandez

Thanks and same to you in 2017 and beyond! 

Jan 01, 2017 11:01 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great ways to keep you on top of the clients mind is to mix & match all these techniques based on how each individual client react to it.

Jan 01, 2017 05:45 AM
Lisa Hernandez

Yes, absolutely correct.

Jan 01, 2017 11:02 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Lisa is like a little elf going out and about....

Jan 01, 2017 07:13 AM
Lisa Hernandez

LOL! Thank you! 

Jan 01, 2017 11:02 AM
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Lisa, it looks like you're off to a great career. Keeping in touch, no matter how you do it, it always a top priority. Happy New Year!

Jan 01, 2017 09:32 AM
Lisa Hernandez

Thank you for that!

Jan 01, 2017 11:02 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lisa Hernandez, the feature girl for sure.  Another great blog by you keep it up.  Here to a great 2017 for you!



Jan 01, 2017 10:58 AM
Lisa Hernandez

I wasn't expecting this but wow... nice to be featured. Thanks for your support and great wishes to you always. 

Jan 01, 2017 11:03 AM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

It is all about marketing and prospecting on a daily basis.

Jan 01, 2017 01:32 PM
Lisa Hernandez

Absolutely is! 

Jan 01, 2017 02:36 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lisa great advice and good plan we will be looking forward to seeing all your Just Listed and Just Sold posts. Wishing you a superb 2017, Endre

Jan 01, 2017 02:26 PM
Lisa Hernandez

Thank you and wishing you the same!

Jan 01, 2017 02:37 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lisa Hernandez - wow! The client parties are always the big reason for me to stay in touch with my clients!

Love the pictures and...nice to see you participating here actively. Keep up the high spirit.

Jan 01, 2017 03:20 PM
Lisa Hernandez

Thanks for the support! 

Jan 01, 2017 03:25 PM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good evening Lisa,  Thank you for your entry into my December contest.  It sounds like you have the right stuff to keep connected to your clients.  Have a wonderful New Year.

Jan 01, 2017 09:02 PM
Lisa Hernandez

Thank you! 

Jan 02, 2017 06:28 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Lisa

Congratulations on your feature, and thank you for sharing your success with us. There are some great ideas hear for otheres to implement is staying in touch is an issue or they need some creativity!

Wishing you an amazing 2017!


Jan 01, 2017 09:16 PM
Lisa Hernandez

Thank you and an amazing 2017 to you as well!

Jan 02, 2017 06:28 AM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Good tips Lisa. Thanks for sharing.

Jan 02, 2017 06:01 AM
Lisa Hernandez

Thanks for stopping by! 

Jan 02, 2017 06:28 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Lisa- you have a good plan ahead for you!  And,  love the fact that you try to make it personal.  That's a touch that will be remembered. 

Jan 02, 2017 09:02 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I love your tips, especially those re social media. Keep it up!

May 03, 2017 06:18 PM