My Four E’s of Blogging…

Home Stager with Room Service Home Staging

A Recipe for Blogging


It’s been a few years since I wrote about this but the beginning of a newfour e's of blogging year of blogging might be a good time to haul it out of the mothballs of my mind.


Blogging can be a challenge.  

There is always the dilemma of what to write about.


There have been many posts by members here offering excellent topics to help jog your mind. Liz and Bill Spear wrote one about summer blog topics.


For me, it boils down to 4 Es.  When I write a post I hope that my post has at least one of these E’s in it


With some topics, I hope to inform the reader.   Often, it’s regarding staging...what it is and what it isn’t.  You have only to read a post by one of our inspectors, for example, to learn about why you shouldn’t pressure clean siding on a home by Jay Markanich  or how to fix an annoying noise in your home by Charles Buell .

We have members in the mortgage and lending fields, property management, many other fields.


As I’ve often said, I learn something every day at ActiveRain.   `



This is similar to educating us but posts that enlighten us usually awaken some spirit in us.  A good example would be Lou Ludwig ’s daily motivational posts that give us a daily dose of food-for-thought or  Paul Henderson’s daily quotes and inspirational photos.  



We are so fortunate to have many members that never fail to entertain us with their posts. It could be a humorous take on a situation from Alan May or the Grab Bag from Dick Greenberg, these posts often have nothing to do with the Real Estate profession.  They make us smile or smile and they give us a mental break from the day’s stress.


As in most social media, at the heart is some sort of desire to interact with your reader.  Here, it is often with a question asked in hopes of an answer- “what to do if….”  for example.

It’s a post that invites us in as if in a conversation or asks for our opinion.  It wakes us up and makes us think.


A good post doesn’t have to have any or all of the 4 E’s.  It’s your blog, and you set the tone.


Do one thing, though.  The next post you read that you like, ask yourself if it Educated, Enlightened, Entertained or Engaged you.



Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 01/02/2017 03:04 PM
  2. Noel Mayer 02/11/2017 06:02 AM
  3. Tony and Suzanne Marriott, Associate Brokers 12/17/2017 05:54 AM
  4. Joyce Marsh 12/28/2018 04:07 AM
ActiveRain Community
The Lounge at Active Rain
Diary of a Realtor
Addicted to Active Rain
Bartender, Make it a Double
activerain community

Spam prevention
Show All Comments
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Kathy - I love the good positive information here.  People with writer's block can go to some of these examples to get ideas.

Jan 03, 2017 06:02 AM #60
Alesha A. Wilson, M.Ed.
Buy and Sell Oklahoma LLC - Oklahoma City, OK
Buy and Sell Real Estate with Confidence

Greetings Kathy Streib (:

Think you covered just about every E in your post.  Thank you for sharing your experience and insight!

Jan 03, 2017 06:18 AM #61
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

An entry is all it takes to be a winner in the blogging, posting & commenting world...

Jan 03, 2017 08:01 AM #62
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Kathy, this is a post that needs to be dragged out of mothballs - often!  We can't be reminded too often of what makes for a good blog post.

Jan 03, 2017 10:02 AM #63
Mike Bjork
Pinnacle Home Loan - Redondo Beach, CA

I like the concept of the "4 E's".  It works for me.  Thanks for the post with all of the examples.

Jan 03, 2017 10:27 AM #64
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I like and agree with your 4E's for blogging. thanks for the links to other member's post.

Jan 03, 2017 12:13 PM #65
Caroline Gerardo
CMG Financial - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Pretty, clean, nice graphics and simple message = great post!

Jan 03, 2017 04:21 PM #66
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

You do a great job of hitting most of those "E's" in each post. Certainly they are educational and entertaining, and always easy to read.

Jan 03, 2017 06:07 PM #67
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post Kathy!  I love your thought process to keep it real and informative.  Your references to others' posts is great!

Jan 03, 2017 07:11 PM #68
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

OK - this one is "Engaged." You just gave me that boost to get me going again after this endless 2 1/2 week long "week-end of interruptions!"

Jan 03, 2017 08:36 PM #69
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Love this post reminds me of the five C of shopping for Diamonds:) and indeed the four E's make sense. You should put this in your weekly posts:))) where is Patricia Kennedy  maybe she could spread the word:))Endre

Jan 03, 2017 09:56 PM #70
Bunny Terry
Keller Williams Santa Fe - Santa Fe, NM
A Different Kind of Realtor in the City Different

Great post! I'm putting those four E's somewhere where I can see them while I'm writing. . .

Jan 04, 2017 05:30 AM #71
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

My first priority in blogging will always to be educational.

Jan 04, 2017 05:58 AM #72
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent advice to share.

Jan 04, 2017 11:07 AM #73
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Clever blog!  I never thought of breaking down my topic posts that way.  I'm afraid I wouldn't be very humourous!  Perhaps there should be a fifth catagory:  venting  !  :)

Jan 04, 2017 04:54 PM #74
faye schubert
Branson, MO
Living the Branson Lake Life

Those 4 E's are the key to a successful blog for sure!

Jan 05, 2017 05:04 PM #75
Chris Golden
Elm Street Technology - Greensboro, NC
We Create & Manage Social Media Advertising

Let ME Help… then Create , Manage, then  Streamline your Social Media Advertising for you !!

  • 86% of the general public is on Social Media, Don’t lose out !!
  • Fully-Branded Search Website that is powered by your local MLS Data feed
  • Mobile Application to allow your clients to search on the go
  • Streamlined process from lead capture to creating a client for life
  • Fully brand various Social Media Platforms
  • Automatically maintain a weekly blog that syndicates out to your social platforms
  • Showcase your listings and automatically syndicate them through your social media platforms, along with a custom made Youtube video. Including all updates
  • Daily, and Automatically, we will Manage your Blog, and website  = Generate Strong Leads
  • We Post YouTube Videos, and Advertise your Listings Social Media Outlets.
  • If you don’t have listings, we advertise your office Listings = Lead Gen
  • All Social Media drives Leads to your Professional Websight
  • We set up, then manage your social media advertising for you.
  • We automatically post YOUR listings, to Facebook, Twitter, LinkedIn and YouTube.
  • We create YouTube Videos for your listings. Then Advertise them
  • We manage the Hub of your Social Media, daily, automatically, by uniforming all accounts, to look and feel the same. Branded with your information. Each Social Media Outlet drives Leads into your Client Manager
  • We Create a new Websight, that streamlines the entire Lead Gen Process
  • There are a lot more features, Call me when you have time, and I can show you.


Call me if you want help !!

Schedule a Meeting with me !!





Find me on  Facebook


Chris Golden

Listingbook Coach

Jan 09, 2017 12:14 PM #76
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Kathy Streib "As in most social media, at the heart is some sort of desire to interact with your reader.  Here, it is often with a question asked in hopes of an answer - “what to do if…”  for example."

Right on target - and - re-blog!

Dec 17, 2017 05:54 AM #77
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

All things social media do follow the "E" pattern ! Tasty recipe !

Dec 17, 2017 07:07 AM #78
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

thanks for focusing our thoughts as we get ready to start a new year - again! Happy New year! 

Dec 28, 2018 04:41 AM #79
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
Have a question about Home Staging?
Spam prevention

Additional Information