It’s always great to have help selling your new listing quickly to an interested buyer. Often, other real estate agents are your biggest allies. There’s a high likelihood that another Realtor® has a buyer client that’s interested in purchasing a home in the neighborhood you’re selling in.
In the past, word-of-mouth and relationship building were the only ways to access these buyers. You had to be fortunate enough to know the right person and have a good relationship with them. Fortunately, there are two other ways to find a real estate agent with an eager buyer.
Are you ready to let other Realtors® help you sell your listing?
Reverse Prospecting on the MLS
Usually Realtors® use the MLS to discover homes for sale that their buyer clients might be interested in buying. However, you can also use most MLS systems to reverse prospect – that is, search for Realtors® who have buyers that might be interested in your new listing.
Once you have a list of agents who have buyers interested in your area, reach out and let them know about the new listing. Make sure the buyer is still active – some saved searches stay in the MLS for a long time. Don’t forget though – you still have to sell the other agent.
If you have access to the features the Realtor® used in the saved search, be sure to highlight them in your conversation. Your job is to get the other agent so excited about the match that he or she then sells it to their buyer for you.
Reverse prospecting on the MLS has been around for several years, so if you don’t take advantage of it, you’re missing out!
Finding Other Agents on Instagram
Some real estate agents are hesitant to use Instagram to advertise their listings, because they don’t believe that buyers are looking there for homes.
In reality, buyers are definitely looking for homes on Instagram, especially from agents who aren’t afraid to share glimpses into their daily lives. But more importantly, other Realtors® are on Instagram. Even if you don’t connect with a buyer directly, connecting with a buyer’s agent will get you similar traction.
The keys to using Instagram are simple:
- Be personal and fun
- Post amazing photographs
- Use hashtags well
If you do these things, you’ll not only attract buyer’s agents, you’ll be in a great position to attract buyers directly as well!
Selling listings doesn’t have to be a one-agent show. Word-of-mouth and relationships are still important, but when you add reverse prospecting and Instagram to the mix, it’s easier than ever to connect with buyer’s agents to get help selling your listing.