Facebook, Twitter, LinkedIn or Instagram for Real Estate Business?

Real Estate Agent with Opes Real Estate Group 3370985

I have been in sales and marketing for over 30 years, mostly as an Account Executive at Carnival Cruise Lines until a company lay-off in 2010. I then did PR/Marketing for a dentist (who I happened to be best friends with) for 4 years and learned a lot about "local branding". I now currently work full-time for Blackbird Caye Resort so back to tourism! I now have my real estate license and figuring out what social media platform works best. If you're in this century, you have to be in social media. Here's my take so far: 

Facebook: I created a Business Page and used HomeASAP to run daily posts automatically (this cost me less than $60 for the year) and they also have other tools for Facebook but I am waiting to see the results of the "Page Engage" feature first. They also have a free referral system. Other than that, I find Facebook needs to be kept light and fun. Not too business-y because people are there to play, not do business. However, I did get my first true lead because an old co-worker saw I was now a REALTOR® and she is thinking of selling her home. I have often thought why bother with a Business Page but I don't necessarily want just anybody asking to be my friend on my personal page so I keep it separate. Have not paid for advertising yet, will look into this more in 2017 as I want more fans than just my friends! 

Twitter: I am not much of a fan personally but again, it's important to cover all bases and I do link my pages so when I post on Facebook it goes to Twitter. Never have found it to be a great business tool though. However, it's a great way to meet people globally. When I used to blog on eco-friendly living years ago I met tons of lifelong friends across the US via Twitter. 

LinkedIn: This is a great resource but very business-y. Keep it professional! LinkedIn has been a fabulous resource for me in business and an amazing networking platform. I just make sure my posts are business-related. I would like to see LinkedIn lighten up a bit. 

Instagram: This is my favorite because it's a great mix of business and pleasure. I do have a separate business page too. My only complaint is you cannot put links in your posts which is frustrating. Hoping they change that soon. But, a great, fun place to network with lots of reach and interaction. If you're not using IG you're missing out. Of course, this is where the #hashtag was born and a hugely effective way to brand yourself and even have your own #hashtag. Brilliant platform and again, you can link other accounts to post to your Facebook, Tumblr, Twitter, etc. automatically. I even have a secret tool for that and will post about that this afternoon. 

My latest addition is YouTube and that's been surprisingly powerful as far as organic SEO! Check out my other article here: The Power of YouTube. 

So, what's your personal favorite and why? 



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Gloria Valvasori, Accredited Senior Agent
REAL Experience | REAL Commitment | REAL Results!

Good morning Lisa Hernandez I keep my FB accounts separate as well, one personal and one for business.  I post photos on my business page that consumers want to see, and I engage with the people who comment on them or "like" them.  I have managed to build  my page and now have over 12,500 likes.  I too have received business from my FB page, and will start using it to advetise next year.. Just took a class from an SEO expert on how to do that, so will see how it works out.  Happy New Year!

Jan 02, 2017 07:27 AM #1
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You tube has been a powerhouse for years. Wired right, it takes you through the roof on the ROI.

Jan 02, 2017 07:30 AM #2
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


More than any of those forms of social media, what is most neglected is the power of person  to person meetings.  We work with top agents, and the majority of their business originates from referrals and personal meetings.  And thes majority of these folks do not spend any time on social media, nor do they write blogs. The ones who do write, love doing it and because of that they have an actual live audience of people and not bots.  

It is good to have visibility on the web, but it is better to have a thriving business and reach one's financial goals.  A

Jan 02, 2017 07:47 AM #3
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Other than the rain, I use FB and Linked In the most

Jan 02, 2017 08:04 AM #4
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I use a combination and YouTube was a big factor in getting me new clients via my community videos. I'm trying to get more proficient with Instagram...still learning. D 

Jan 02, 2017 09:40 AM #5
Ann Nguyen
eXp Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

Hi Lisa,

Just curious to see what is your result from Page Engage. Is it worth pursuing?

Thank you for a great post!


Mar 14, 2017 02:17 PM #6
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I'm not a fan of auto posts. They just have no value since everyone gets the same and there is nothing personal for your visitors. 

Oct 29, 2017 12:32 PM #7
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

And personally  I agree: instagram is the most interesting network since it is all about visuals, and it is getting so easy with our smart phones.

Oct 29, 2017 12:33 PM #8
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Lisa Hernandez

Realtor serving Kendall, South Miami & Pinecrest
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