Recently, I've noticed a few ActiveRain bloggers who use their posts here wholly as an attempt to drive traffic to their personal websites. Their content here is a teaser with a link to a complete version of the story on another site.
Until now, there were only a couple of people doing it, but I'm starting to notice a trend here.
Doing things that drive traffic to your website? Not a bad idea at all. But the teaser with a link just doesn't work for me as a reader - at least not when I'm reading posts on ActiveRain.
My personal feelings? It's a little manipulative. And like many people, I am not comfortable when the manipulation requires me to click a link - any link! Who knows what Russian hackers have visited the site before I did?
When can it work? If you have a market report and a link will provide access to inventory information - and even that's annoying when it takes me to a site that wants me to sign in. I use links in the post that take the reader to the MRIS listing information.
I use links in the post that take the reader to specific MRIS listing information. And at the bottom of many market reports or neighborhood information posts, I will have a call to action that includes a link to the IDX or appropriate neighborhood page on my website. But the purpose is to give the reader information on my ActiveRain blog.
But the purpose of my blog on ActiveRain is to give the reader information on my ActiveRain blog.
If they want more and go to my IDX, signing in is voluntary, and I don't get Daisy Duck visiting my website very often.
Part of the fun of blogging in this site is to "meet" other real estate professionals around the country. We read their stuff and they read ours, and the comments fly back and forth. Friendships form and it's fun! The overuse of teaser posts makes it hard for me to bond.
Just my two cents!