Ramp Up Your Online Exposure for 2017

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working for someone else or really growing your business. 


I love it because it gets me thinking about my own clients and how they really want to grow their business in 2017. As many of you know, I was a real estate agent for several years and it just wasn't my bag, but pushing other agents forward, helping them succeed and working behind the scenes is really my passion. I love it when they get a deal because of some marketing strategy we've used or they get the found because of a killer blog post we wrote. That's what I love! They love it too, of course.Ramp up your online exposure


The most recent post was on using technology to boost your business. Do you just let the business do all the work or do you want to get out there and really make a name for yourself?

I worked with a client a while back that was in the mortgage industry - talk about restrictions! We created an amazing website for him and worked for a couple years building up posts and content, only to have the mortgage company call him out and shut him down. We lost it all.... He was also informed that he could not be linked from any other website or link to his "mortgage company page" from social media. I was floored!? I understand boundaries and keeping protocols but to not even let your brokers advertise!? How will the company grow if its employees are stifled and restricted? This really annoys me because whatever you do, you should be able to help grow your business and the company, both benefiting from the marketing strategies of the individual.


This is why I like this brokerage that I'm writing for. They encourage this and want brokers that want to be entrepreneurs, not just real estate agents. The most recent article discussed using technology in today's real estate world and I know it's a whole other industry in itself! Trying to keep up with social media, stay on top of the latest 3-D tours and the use of drones in listing presentations. But you don't have to do it all to make an impact.


As I've said before, if you're going to do all the social media but are not going to do any of it well, don't do any at all. Find one and run with it. I know real estate brokers and agents that kill it on Pinterest! I have others that love Twitter and engage with their followers daily to create a connection and build authority. There are those on Instagram that can hashtag with the best of them.  I have others that solely stick to Facebook and build followers through consistent advertising so that now they have thousands of followers and new leads every week! I have another clients that blogs on Linkedin and it has sparked many connections and leads! Still, others prefer to blog on-site and share through content sharing sites or those that are in love with YouTube and never go more than a day or two without a new video. You know them, see them, learn from them and when the time comes, you know who to turn to when buying or selling.


[Read more: Why You Should Update Old Posts and Pages]


Do all of them do it all? Nope and they don't have to. They have found a system that works for them. Do you have to do any of them? Yes. I really think you do. 


Make 2017 the year you really devote some time to a marketing plan, strategy, and system that works for you and then STICK WITH IT! You're not going to have 10,000 followers overnight. Target your posts, be real, be honest and genuine, don't just subscribe to the latest auto-post system where people know you really aren't there on the other side of the screen. Remember, you are working with Millennials now that can see right through us. Go where the clients are and be consistent. IT will pay off!

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Carol Williams 01/12/2017 12:00 PM
Real Estate Technology & Tools
social media
real estate marketing
online marketing
online exposure

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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Just as you should find a niche and focus your marketing on that niche - so should you focus your social media efforts.

I agree - no one can do it all and do it well.

Jan 03, 2017 08:25 PM #24
Dorothy Liu
Alain Pinel Realtors - Los Altos, CA
Broker Associate, Silicon Valley Area,650-492-0859

Social media is challenging.  Thanks for sharing some good ideas.

Jan 03, 2017 09:06 PM #25
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Great advice, blogging is going to be my best way to educate and inform in 2017 and forward since most buyers and sellers uses the internet now.

Jan 04, 2017 03:43 AM #26
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

That is the whole reason why we are in business. We are not alone and working together is most beneficial.

Jan 04, 2017 05:52 AM #27
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Thanks for sharing Tammy Emineth and Congratulations on a timely feature we can all relate to! 

Jan 04, 2017 07:18 AM #28
Laura Filip
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts and yes it is very hard to stay on top of how to get this done. 

Jan 05, 2017 05:55 PM #29
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Enjoyed reading this post, thanks for posting! It makes me think of a conversation I had yesteday with a new agent in our office. She admitted (and apologized) for "stalking" me online. I had no idea. I'm certainly not an online marketing genius, still have lots to do and learn. She is trying to figure out what to do to get started in the real estate business. I suggested she find something that she is comfortable with and good at, so she can stick with it. 

Jan 05, 2017 07:40 PM #30
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I really think your advice to focus on one or a few and do them well is key to any success in social media for our business.

Jan 05, 2017 08:19 PM #31
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Congratulations on the feature.  You are sharing very important information to help us focus on getting our message out there!

Jan 06, 2017 03:10 AM #32
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Tammy, thanks for sharing your thoughts with us. It challenges us to focus and be consistent.

Best wishes

Jan 06, 2017 05:32 AM #33
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Great and timely post Tammy Emineth! You hit the nail on the head about trying to participate in all of the major social media platforms and doing none of them well. Somewhat guilty as charged! I agree that we should find the one(s) that have the best ROI for us and that we believe in the most and give our best efforts there. 

Jan 06, 2017 06:17 AM #34
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

AWESOME!!!! I've wondered how to go back and "update" pages that I'm falling off in ranking. You gave me the PERFECT road map. 

I've already had a Wordpress SEO person tell me I have to much "competing content" for the communities I'm wanting to rank for. He suggested slowing doing 301 redirects to the main page so that the focus is on that page. Do you agree with that strategy? 

But I have some great ideas now on how I can go back and do some updates to these pages with dated updates, a quick video update (that itself can be added to my You Tube Channel along with posting on Facebook and Pinterest!) 

Heavens, I should never have a dull moment now! 

Jan 06, 2017 06:26 AM #35
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

Looking at the world of social media as a whole is over-whelming as you noted.  I'm trying to stay focused and most importantly, be consistent!  Thanks for a great post.  Happy New Year!

Jan 06, 2017 07:06 AM #36
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Great post Tammy! As always I love reading your blogs and learning from one of the best!


Jan 06, 2017 07:25 AM #37
John Shipka
3Di FOCUS - Plainfield, IL
Social Media for Real Estate Professionals

"I know I should be doing something but don't know how to get started" is an all too common statement I hear from my clients. Your post is like a firecracker I'll use to motivate them more. Thanks!

Jan 06, 2017 09:26 AM #38
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for this post Tammy Emineth ... I appreciate the reminder and encouragement ... Happy New Year 2017!

Jan 06, 2017 05:10 PM #39
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

So agree, Tammy Emineth .  If you can't do it well, don't do it.  Bettere to do one thing well than 4 things poorly.  Thank you so much for the post!

Jan 11, 2017 01:07 PM #40
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Tammy, excellent post! Some don't do any social media as they never bought into it but excel in other forms of marketing. There's something out there for everyone but we must do it well and do it consistently.

Jan 12, 2017 12:37 PM #41
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Thanks for the link also, nice post. Yes, my lender partners have many compliance restrictions, hard to co-brand. I've made my choices in Social Media and I stick with them weekly/daily.

Jan 13, 2017 06:13 AM #42
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Tammy many thanks for your recommendation to put quality into our on-line social media activities and our website(s).  When it is too much like a "chore" and not satisfying or fun, the public will notice. 

Jan 16, 2017 09:58 AM #43
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