Tell your clients what you’ll leave out of your service to them

Services for Real Estate Pros with Marte Cliff Copywriting

Everybody talks about the services they provide for their clients. How about telling them what you’ll leave out of your service?

For home sellers, you can leave out:

  • The uncertainty of wondering if they listed at the right price. Do this by providing them with an fearseasy to understand, up-to-date market analysis.
  • The fear that their home isn’t being marketed well. Provide them with links to their online marketing and copies of any print marketing you do, so they can see for themselves.
  • That “lost” feeling. You can eliminate that by staying in touch and never letting them worry that you’ve forgotten them. Even if there’s nothing new to tell them, you can check in at least weekly.

For home buyers, you can leave out:

  • A whole lot of stress – and many days of home hunting. Simply take time to listen and understand their wants and needs before you begin the search.
  • The fear of missing out on the perfect house. Do this by making sure they’re alerted to new listings that fit their specifications.
  • The disappointment of rejection. Insist that they become pre-approved before they begin viewing homes. This will also relieve the fear of falling in love with a house they simply can’t afford. And, not all buyers will listen, but you can also try to elinate rejection by counseling them on the true value of the home they want – and advising them to make an acceptable offer.

For both you can leave out:

  • Apprehension over the process. By being there to explain things and hold their hands through the appraisal, inspections, and escrow period, you can eliminate that feeling of not knowing what comes next.
  • Frustration. All you have to do there is return calls, emails, and text messages in a timely manner. Then reassure them about whatever concern they had when they tried to reach you. 

Sometimes, what you leave out can be just as valuable as what you leave in.

Graphic courtesy of Stuart Miles |


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 01/05/2017 04:07 AM
  2. Susan Haughton 01/05/2017 06:11 AM
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Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Marte Cliff  "For home buyers, you can leave out...The disappointment of rejection...Insist that they become pre-approved before they begin viewing homes. This will also relieve the fear of falling in love with a house they simply can’t afford."

Right on target - and - re-blog!

Jan 05, 2017 04:06 AM #18
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Great blog, thanks for sharing:

Sometimes, what you leave out can be just as valuable as what you leave in.

Jan 05, 2017 04:24 AM #19
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What a great post, Marte... from the title I thought you were going in whole other direction... pleasantly surprised by the turn of events.

Jan 05, 2017 05:11 AM #20
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Constant communication is much needed with all clients in real estate.

Jan 05, 2017 06:12 AM #21
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Marte!

Like Nina Hollander, I thought the post was going to be completely different from what the title stated.  Great post!


Jan 05, 2017 06:16 AM #22
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marte and well done. In addition to these things I sometimes asked sellers who wanted me to reduce my commission what they wanted me to leave out.

Jan 05, 2017 06:19 AM #23
NextHome Realty Center - Cypress, TX
The 'Golden' Experience Team!

Excellent!  I hadn't thought about it that way but makes a lot of sense!  WTG!!

Jan 05, 2017 06:57 AM #24
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This business is such that anything goes...I'm for anything

Jan 05, 2017 07:33 AM #25
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

What a nice way to present the services you provide. 

Jan 05, 2017 07:47 AM #26
Janey Bishop
Gold Star Realty - Calabasas, CA
SFV CA Senior & Probate RE Specialist

It is a good way to help it sink in.

Jan 05, 2017 08:45 AM #27
Elizabeth Y. Foulds
Long & Foster Real Estate - Saint Michaels, MD
Your St Michaels Realtor

I like this!   Thank you and Happy New Year!

Jan 05, 2017 09:11 AM #28
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

The feeling of missing out can have a lot of power. Great job, Marte!  You did a wonderful job on scenarios for each facet (buying, selling) of the business.

Jan 05, 2017 09:21 AM #29
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Happy New Year this post. Clever way to make sure your clients understand what you WILL give them. :)

Jan 05, 2017 10:06 AM #30
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Great idea Marte as this is a good time of the year to look over your profile, listing presentation, etc.

Jan 05, 2017 10:30 AM #31
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

It gives them a real feel for what goes into a transaction and eliminates the fear that they're paying you to do a job they could easily do themselves (and paying you all that money.)

Jan 05, 2017 12:03 PM #32
Brad Rachielles
CENTURY 21 Peak, Ca BRE# 01489453 - Upland, CA

You got me. I would have bet money that you were going to talk about unbundling services to meet the continued requests for lower and lower commission rates. Silly me. Well done explaining your professional perspective. I enjoyed!

Jan 05, 2017 05:01 PM #33
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Marte...this is a great post and congratulations on the feature. This is a new approach I can take. I've printed this off to share with other agents in my office. 

Jan 05, 2017 08:10 PM #34
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte what a great post, missed this one glad Susan Haughton  re-blogged it, Endre

Jan 08, 2017 09:21 PM #35
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Invaluable post and lesson for marketing expectations.

Jan 10, 2017 12:37 AM #37
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Spot on accurate with how neglected sellers feel.  Best to stay on top of things and exceed their expectations. 

Jan 11, 2017 06:41 PM #38
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