Staging Your Home in 3 Zones: Part One - Floor Zone

Home Stager with Polished Pillars Staging LLC

Three Zones Make a Home

In interior decorating, color and texture is spread across three zones in a room: the floor zone, the power zone and the ceiling zone. This provides balance and interest in a room.

Although home staging is not taste-specific but allows a home to appeal to a broad audience, I feel this is a good way to address the specific areas of the home.

Let's start with the floor zone.

Time to Depersonalize

Most of us enjoy personalizing our homes and this can be one of the most enjoyable aspects of being a homeowner! However, when it is time to sell a home, it becomes a commodity and depersonalizing it helps homeowners use it to their best advantage. A home that is warm and inviting, one that buyers can see as their own, is the goal.

Flooring, A Critical Feature

Of course, nice looking floors are a huge selling point. Nice floors can sell a home much quicker. Some sellers prefer to provide a flooring allowance to cover flooring that may be lacking. This approach does not always work in a market where buyers want a turn-key home. Buyers may feel uncertain that the allowance will not cover the update. All other things being even, they will opt for the home with attractive floors that are:

  • Clean - no stains on carpet, clean grout between tiles, dusted baseboards
  • In good condition - no visible traffic patterns
  • Maintained - hardwood is not scuffed or worn, trim is in place
  • Current - color is not dated (think powder blue) or very taste-specific

Area and Scatter Rugs

In staging a home, area rugs can be a great addition. They add warmth, anchor furniture to a space and reduce echo. They should be the correct size (most rooms will require 5x7 at a minimum), clean and neutral in color.

Most of us use scatter rugs in our home at doorways and other places. These must be clean and not have distracting patterns. It is best if they are neutral and coordinate with the area rugs. 

Pets, Children and their Stuff

Our pets and children spend a lot of time at floor-level and we often overlook items associated with them: beds, cages, toys and bowls. These are never good to have out in plain view when selling your home.

It's also important to tuck away the children's toys and electronics. Place floor seating out of the way so that buyers do not have to walk around them to tour the room.

Let the Chi Flow

Chi is the flow of energy in a room as described in the Chinese Philosophy Fung Shui. The flow of the room is crucial to helping seller feel that the home is open and pleasant, so sellers should consider the traffic pattern of their home. It is best to have 30-36" of space for buyers to walk through. For example, if the family room furniture is huddled together facing the TV, it does not give the impression of open space that most buyers crave.

Other Considerations

  • Outlet covers - simple is best, replace taste-specific covers, such as those that have been covered with paint or wall paper, with simple ones 
  • Register covers - replace them if they are standard and look rusted or beat up, they can also be painted if not easily replaced
  • Door Mat - check and see if this is tired and old and if so, replace it
  • Shower floor, door trim and track - remove any gunk or soap scum
  • Fireplace Wood - it is best for this to be moved outside for the sale of the home
  • Trashcans - if these are visible, they should have lids. If they do not have lids, empty them and pop them into a cabinet or closet for showings

Stay Tuned!

Next week, we will discover the important items in the most noticeable zone, the space between the floor and the ceiling, the power zone.

Until then, enjoy your home!


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​This Blog article was written by Patti Robinson, owner of Polished Pillars Staging, LLC, which specializes in Staging Consultations, Occupied Staging and Vacant Home Staging in the Dayton and Cincinnati Ohio areas.

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Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Patti, what great advise and this builds on one of your recent posts about the importance of the entry way into the home!  I would say that the baseboard trim is often overlooked in routine cleaning by homeowners and this area should be wiped down and touched up where needed.  Looking forward to the other two tiers  in future posts!

Jan 05, 2017 09:48 AM #1
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Patti Robinson

Always Keeping Design in Mind
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