How Builders Can Best Sell their Highly Energy-Efficient Homes

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000
https://activerain.com/droplet/4Z6r

 

Advanced energy efficient homes can best be described as homes with the most current features that provide a homeowner with low energy bills, ie built with more recent building codes. These features often include a tight building envelope, higher SEER rated HVAC system, advanced insulation, smart home systems, and possibly solar panels. But they may also include better indoor air and water quality and non-toxic characteristics, as those features are increasingly important to many homeowners. If you include these features in a home you are building, your home will probably be more desirable than the rest of the housing stock in a your area. So wouldn’t it be wise to hire a real estate agent who understands the value of these features and can communicate it convincingly?  Of course!

Understanding these features also means being able to communicate them to the public and market them to the right websites. If a home buyer is savvy in understanding high performance features and desires them in their home, they may also be searching for websites containing these listings. One example of such a website is Viva Green Homes, where you can list your energy efficient home for free. Over 85% of consumers searching for homes begin their search online. So, it’s critical to place your home for sale in the right place to be “found.” You never get a second chance at a first impression. 

 

 

Knowing how to market these homes is a critical element in the sales process.  Being able to effectively communicate the benefits of these high performance features will help sell the home faster and for more money. After all, time is money.

 

Real estate agents who are trained and have earned designations for high performance homes understand that they require more knowledge, better marketing and a precise sales process in order to gain the most money possible for your home. 

 

 

An agent with this training will know that in order to gain the greatest value during the sales process, the agent will be required to interact with the buyer’s lender. If the homebuyer is using financing in order to purchase the home, an appraisal is required. An agent with this training will know that not all appraisers are the same and that only some appraisers have been trained to appraise energy efficient homes at their true value. 

 

 

An agent with this knowledge will request an appraiser who can provide value for homes that lower energy bills. However, if the features aren’t marketed properly then those features might not receive value during the appraisal process. This is one of many reasons to use an agent trained to market and sell highly energy efficient homes. Find a real estate agent in your area in the Zero Energy Project Green Realtors Directory.

 

Agents that have undertaken this training also tend to be heavily connected in their communities with green chambers of commerce, green trade organizations, and vendors who make green products, and they will be known by their peers as having this knowledge. They may have memberships with these organizations, providing another marketing opportunity for selling your energy efficient home. 

 

 

To effectively sell your highly energy efficient home, be sure to have it placed on websites where customers looking for “green” are likely to go and be sure to find a real estate agent trained in the value and benefits of the green features in your home.

 

This post is the result of an interview by Zero Energy Homes!  If you have a home to sell with advanced energy efficient features, give me a call! 

 

 

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Re-Blogged 1 time:

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  1. Gabe Sanders 01/16/2017 11:53 PM
Topic:
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Arizona Maricopa County Scottsdale
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Rainmaker
2,758,519
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jan, I remember about 15+ years ago when this was the beginning of  energy efficient building...a developer asked me should he spend the money will he get the returns? I advised him then that he will get more money because the "trendy Hollywood crowd will love it" he listened and the house sold over $200k more because it had these features way back then...Endre

Jan 05, 2017 09:14 PM #1
Ambassador
3,635,068
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Jan, I think the most important thing a green home seller has to do is to document the cost savings that come from maintaining the place and paying utility bills.  One of my colleagues is running his electric car and everything else in the house with solar panels on the roof.  He's the kind of guy I'd want to list a highly efficient home with - he's got the whole thing down to his payback from many of the improvements he made.  I was impressed.

Jan 05, 2017 09:17 PM #2
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Very smart advice Endre Barath, Jr.   Obviously you were ahead of the curve with that one.  I've hosted the appraiser courses as a volunteer with US Green Building Council and sad through the courses.  Great courses!

Jan 05, 2017 09:18 PM #3
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Very cool!  I love seeing the passion that exists when homeowners learn, install and then sell homes with these features.  They know more than the realtor.  It's time the realtor population caught up to the marketplace!

Jan 05, 2017 09:19 PM #4
Ambassador
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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

It takes both an educated appraiser as well as an educated agent to help educate the buyer about this.

Jan 05, 2017 11:32 PM #5
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Correct Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 ,  If everyone involved is trained on how best to provide value for homes like these, everyone wins! Thank you for commenting and have a great day :) 

Jan 06, 2017 03:49 AM #6
Rainmaker
887,583
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jan, We had a home come on market that had every energy saving feature you could think of.  Even the building materials were energy efficient and sealed. The house had virtually no air links.  The broker and builder had an educational open house with all the representatives for the materials, systems appliances etc. Demonstrations were in every room.  

This house was priced far above every similar house. It did sell for close to asking.

Brokers need to know every feature that represents the price tag to be able to sell a home like this. 

Jan 06, 2017 06:34 AM #7
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Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Jan great points!  Way back in the 80's there were a number of 'solar' systems on homes and that wasn't an easy  'sale' as they weren't popualar, there were a lot of misconceptions and obviously the products weren't that great back then. NOW... entirely different ball game and energy efficient homes are sought after by many home buyers. Knowing how to market energy efficient home is key in todays market.

Jan 06, 2017 07:56 AM #8
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

That home sounds very interesting Sheri Sperry - MCNE®  and a prime example of why they sell for more money.  The building process of creating a tight building envelope ensures future energy savings and therein lies the value.  When an appraiser is also brought into the equation that understands this and knows how to value the home, well let's just say it's a home run!  I'd love to have toured that home.  That realtor and builder definitely did a great job of exposing the features and benefits.  Kudos and thanks for commenting about the home!

Thank you  Anna Banana Kruchten  for a little historical perspective on solar panels.  I can bet they were uglier than todays sleek solar panels.  The film on them is getting more and more efficient.  I'm excited for the future of other solar products as well, solar filmed windows as an example.  

According to a NAR survey in 2015 I think, 86% of homeowners were concered about utility bills.  Let's face it, they aren't going down in price and each of them is charging customers to add panels to their roof, defeating the savings and idea of adding solar in many cases.  

Jan 06, 2017 08:09 AM #9
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Jan - Great post. As this market segment grows, it's going to present some excellent opportunities to agents that have made the effort to prepare themselves for it.

Jan 06, 2017 01:26 PM #10
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are right Dick Greenberg .  The housing stock is becoming more and more energy efficient.  If we don't learn this stuff, we'll be missing the boat and the gravytrain!;

Jan 08, 2017 07:57 PM #11
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Energy efficiency is just now gaining traction in my area. Before, buyers were not willing to pay the extra expense no matter the impact for future savings. I know you are a frontrunner is this type of marketing and I commend you.

Jan 08, 2017 08:01 PM #12
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Debbie Reynolds !  It's great that energy efficiency is heading your way. We're seeing now that production built new homes energy efficient features don't add that much as compared to non Energy Star homes.  Once that happened, it was an explosion.  Builders compete with each other for business and this is another way to set themselves apart.  

Jan 08, 2017 08:36 PM #13
Rainmaker
4,316,347
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Jan.  I'm excited to learn about all the new sustainable building processes that will soon be available for builders as well as the general public and I will do my best to promote them.

Jan 09, 2017 04:44 AM #14
Rainmaker
889,666
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

They are already available Gabe Sanders !  Energy Star construction has been around since 1998, but didn't make much ground until 2005.  Check your new construction for certifications, utility savings, indoor air quality, and non-toxic finishes.  You should have that in your  This might be interesting for you. market. https://energy.gov/eere/femp/energy-incentive-programs-florida

Jan 09, 2017 07:53 AM #15
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