Estate Sale -is it worth it to stage outdated homes or sell them as is

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Staging in Vaughan and Toronto GTA we are asked this question frequently by real estate agents and the children of the estate home in question,

Is it really worth it to stage the property or just sell it "as is" for whatever the sellers can get for it.

We ask if they want to attract their ideal buyers online with great photography of a "move in ready" home. 

Do they want a buyer to pay the highest price in the least amount of time or do they want to take what they get for it?

The answer is they want to get as much as they can for it 99% of the time. Their family worked years and years to pay off the mortgage and it is now time to recoup the investment made.

Here are some typical interiors of an estate sale we will see upon first visiting an estate for sale.

staging in kleinburg

75 Treelawn

staging in kleinburg

staging in kleinburg

The seller will want to know how they are going to fit this in their busy schedule especially if they live out of town.

Who will clean out the life time of accumulations in property? It can be emotionally draining as well as just plain hard work and they might not be in the best of health themselves.

Will they sell what they can or donate or bin everything? Who will pack it up, tag it, photograph it, meet with strangers at the property?

Who will clean the property?

Who will paint, repair or replace what needs to be done to get the highest price for the property?

What is the return on investment?

We handle all the organizing of the details for them or we will supply our contacts for companies that they can call and arrange the work to be done.

Either way, it is a win/win situation for everyone.

The sellers receive a great return on the investment in staging the property.

The agent is able to sell the property in a timely manner to the ideal buyers willing to pay top dollar. Their listing client is happy with the results and refers others in their circle of co workers and friends to the agent.

The sellers are able to move on by having a less stressful time wrapping up the estate.

Here are the after pictures of the property that attracted buyers quickly and resulted in an efficient sale of the property.

You will see the property has been cleared and items sold to offset the investment in staging the property for sale.

Brighter, lighter painted walls. Carpet replaced as it is a senior building with an over age 65 demographic. Usually we replace carpet with wood or laminate floors for a younger demographic property.

Brighter daylight bulbs and a thorough cleaning.

Rental furniture, artwork and decor to update the look of the property.

staging in kleinburg

stagign in vaughan


staging in vaughan

staging in vaughan

Investment, minimal.

Impact, priceless.

If you have an estate sale property coming up call the Go To Girl around town to handle the many details of preparing the property for sale in under 10 days.

Michelle Finnamore Interiors Ltd.





Comments (8)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michelle, I think even an outdated home needs staging, and as you say, the updated furniture can bring life into a home.

Jan 12, 2017 07:08 AM
Bunny Terry
Keller Williams Santa Fe - Santa Fe, NM
A Different Kind of Realtor in the City Different

I so needed this today! I have a gorgeous 1939 Santa Fe custom home build that really needs staging but the sellers think it's futile. I'll pass this along to them and let you know how that goes.

Jan 12, 2017 07:16 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Bunny, so happy this can be of use to you. Please do let us know your listing moves forward and the results. It nay take a couple of meetings with the sellers, I can supply you with other info and pictures if you need them.

Jan 12, 2017 07:24 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Joan, we stage over 500 properties each year and see the difference in days on market and the huge return on investment on each property. Professional staging is a great way to build your brand in a market. Our area is filled with home owners down sizing. The agents that offer a listing presentation outlining how we organize this transformation become the go to agents. Most people really just want to be taken care of.

Jan 12, 2017 07:29 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Michelle Finnamore it's amazing what a little effort and money will produce and this is a great example!

Jan 12, 2017 07:55 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Michelle Finnamore this is an excellent example of a night-to-day transformation!  What a huge difference it would be if this home had not been cleared out AND updated, followed by staging.

I too am often brought in for estate clients and it's very satisfying when the family realizes the value of staging, and is then rewarded with an excellent return on investment.  Everyone is happy!! 

Jan 12, 2017 03:32 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Thank you Nathan. Investment in this property was around $7500 and they were able to its and sell for $50k more than selling as is. All work done in under 10 days. I call that an excellent return on investment.

Jan 13, 2017 05:46 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

We love what we do every day for sellers and agent Maureen. I know your work very well and see the difference you create in your market. Professional staging works in every market and at any price point. Why leave money on the table when selling? It makes no financial sense to do so especially when you can have someone like us handle all the details.

Jan 13, 2017 05:49 AM