Have you checked your website stats lately?

Home Builder with The Flooring Girl

You should be checking your website traffic periodically.  Lately, I've been checking mine every day as I wrote 2 articles that I'm hoping will do very well. So far, so good on these.


Sometimes we need to go into a bit more detail especially to check on things.


I always check my general traffic this time of year, because my traffic always drops from a few days before Thanksgiving until after Christmas.  Generally a few days after New Years, the traffic returns (and thankfully each year, it's been higher than the previous October (knock on wood).


So because the larger trend was positive, I didn't go into the details.  Dumb.


By accident, through my top 10 and then I stumbled on post #10 How to Stain and Refinish hardwood floors gray.  Ugh.  Why was it #12.  Why did it only have 2,400 clicks in the last 30 days?  (Previously it had been over 4,000 clicks on a regular month).  And, it had consistently been above 3,000 clicks per month for the last 3 years.  Uh oh.


So, I clicked on that article in Google analytics.  Ugh.  It went down on the 23rd and more on 24th...just like all my other posts.  But, it didn't bounce back like my other articles.  Now, it looks like I'm trending towards 1,000-1,500 per month on that article (once I reach a full 30 days).  Not good.  I'm not happy.


I think I got displaced by a competitor.  And, I think it's a big one (looks like it may be Bob Vila's site).  Lovely.  And, the article isn't even that good.  Go figure.


So, what did I do?

1.  Added a new section - I did this based on some q's/comments I've been getting from customers.

2.  Added in some more pictures (for this new section)

3.  Used some more key word variations (including the alt tags for the pictures)

4.  Pinned the new pictures to Pinterest (to my gray hardwood flooring board).

5.  Wrote this article on ActiveRain to link back to it.  Hopefully, the added link juice will help and it will help google recrawl it faster.


Use above method if you are looking to improve/refresh articles.


Also, if you have a chance, I'd love your help.

  • Socially share the original article (on FB, Pinterest, LI, whereever).  BTW, for some reason, my  counter is messed up on the article...It just shows 4 shares, and I think it used to have over 1,000.  Oh well.
  • Or, leave a comment on the original article.


Hopefully, this will do the trick.


UPDATE:  OMG LOL, there was a different "problem."  Somehow I must have done something to create 2 different URL's.  One URL has 2,404 clicks and the other 1,690, so I actually have a bit over 4,000 clicks in total.  Phew.  And, that would explain why my article was still appearing 1st in the searches.


Now, I just have to figure out how to redirect the 2nd page.


NONETHELESS, everything I said up above is still good advice.  1) check your stats and 2) use above method to periodically improve your top articles...it will both help preserve your spot and/or strengthen it.


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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

If you did that, Debbie, the little punk would probably try to sue you.

Jan 09, 2017 06:42 AM #5
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Jay - Of course I wouldn't do that. LOL.  It would ruin my equity LOL.

Jan 09, 2017 09:46 AM #6
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Debbie staying on top of my blog stats is something I have not stayed on top of.  After reading your blog I need to change that in 2017.

Jan 09, 2017 04:29 PM #8
Jerri McCombs
Hendersonville NC Relocation - Hendersonville, NC
Hendersonville NC Relocation

I use Clicky in conjunction with Google, and it really gives me a good idea of what is happening. I like clicky stats as I can see trends moving around in where people go on my site and from where. Between the two if you keep an eye on things you can really learn a lot!

Jan 09, 2017 05:14 PM #9
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Unfortunately, many do not check the stats on their website. It is really important to do so if you want to know if you are reaching your target with the information they are looking for.


Jan 09, 2017 05:16 PM #10
Elizabeth Y. Foulds
Long & Foster Real Estate - Saint Michaels, MD
Your St Michaels Realtor

Good article.  I had some time over the Christmas/New Year holidays and was checking website traffic.  The new style Realtor.com  site no longer supplies graphs on each of my listings.   The site used to have a tab "See Agents Other Listings" and this has gone as well.  I guess they prefer to make money from buyer agents.  I get more leads from Zillow and Trulia.  I intend calling Realtor.com to ask them what improvements have been made to their website that benefits listing agents.

Jan 09, 2017 06:04 PM #11
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

My main website and blog is on WordPress. I use the free SlimStat plugin to monitor my traffic statistics. I keep my WP dashboard open in my browser and check it between tasks during the day.

It shows me which keywords current visitors are searching for, which blog posts and pages they are reading, if they are reading multiple posts/pages, their browser, operating system, device, screen size and IP address.

If your traffic count is getting split, it could be that some links have www prefix and others do not have www prefix. Or, if you are using SSL, some pages might have http prefix and others have https prefix.

Jan 09, 2017 06:13 PM #12
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

UGH! It's posts like this that make me realize how little I know and how much more I need to do! I just checked my Google analytics and see I had 30 clicks from Activerain to my web site. 30! I've got a lot to learn.

Jan 09, 2017 07:45 PM #13
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I really need to learn all about checking the stats.

Jan 09, 2017 09:54 PM #14
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

George - Yes, it's easier on your own site, if you have google analytics.

Jerri - That is great.  You actually can see that on GA, too.

John - I think you're right, and it is unfortunate.

Jan 10, 2017 01:47 AM #15
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Debbie, thanks for sharing your story. It certainly emphasizes the importantance of paying attention to the traffic. Even you little tips about what you did to improve the ranking was helpful. Thanks!

Jan 10, 2017 07:05 AM #16
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Debbie Gartner my head spins when I realize how much more needs to be added to the task list ongoing.  Thanks for keeping us in the loop

Jan 10, 2017 11:37 AM #17
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Great advice.  Statistics let us know what is working and what is not.  Good for you for investigating and making the right changes.

Jan 11, 2017 09:07 PM #18
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Very good info Debbie.  I know that I need to dig back into some of my old post and either update them or add complementary post.

Jan 12, 2017 06:09 AM #19
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm a numbers person and while I do not check them every single day (my life does not have time for that) I do check them regularly on a very scheduled basis

Jan 14, 2017 09:50 AM #20
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debbie - I know that it is always changing so the checking and adjusting is esential.  I am going to do a rewrite.

Jan 17, 2017 10:55 AM #21
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have to go into more detail about my own stats. Big thanks for this! You never to know your stuff!

Jan 17, 2017 05:51 PM #22
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Hi Debbie; Good tips on tweaking your article for better results. What do you use for your website? I use Wordpress. I do some of the things you do. Also when I update an article, I now remember to change the edit date! I have info that is years old - so it looks better if it's a recent published date.

Jan 28, 2017 09:31 PM #23
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Eileen Begley I use wordpress as well.  I do NOT change the date.  If it's an evergreen post, then generally google rewards older posts more.  All that aside, I'm pretty sure that google knows the original date, so not sure it really matters one way or another.  A few times, especially on my stain trend post, I will put a line at the top saying "updated on xyz date," and I've seen others do that as well.  I saw someone asking this in a forum a week or so ago, and I could see the answers were split.

Jan 29, 2017 04:46 AM #24
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I use Google Analytics but don't know how find the various specific data. Something I obviously need to work on.

Jan 31, 2017 03:07 PM #25
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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