Branding Moments: Maintaining Consistency With The Brand Identity!

Good morning, Alexandra and Ron -- thank you for the introduction to Jo Malone.  Obviously the management of Estee Lauder also saw what you have shared with us.  Simple and Sophisticated.  Consistent.  

Everyone knows the Tiffany box and color. And the Nike logo. Developing your own professional brand is a great way to make you stand out from the crowd.

Happy Wednesday Ron and Alexandra- It says something for the brand when we can say "I recognize that!"  I'm familiar with Jo Malone and as Lynnea Miller mentioned...who doesn't recognize that famous Tiffany blue and white ribbon!!!  

Hi Ron & Alexandra - So can I use the brand consistency argument for justifying our refusing to update our logo photos?

There is a fine line between maintaining a brand consistency and looking outdated. That brand needs to be very classic, like a blue blazer, it never goes out of style, so you need to get the brand right from the start.

Good afternoon Ron and Alexandra Seigel ,

You are so right..consistency with brand branding does inspire instant recognition. Tiffany's is certainly one that registers with everyone. Who doesn't like to open their packages? Its always a promise of something unique and special. They are not going anywhere..they are time honored. Kendra Scott (from Austin) has developed a brand and her advertising is consistent and so recognizable! She gives back to the community and has really made a name for herself. Good things happen t good people:).

Alexandra, I agree as I am familar with jo Malone as Yolanda likes their products.. If you have a very good brand and identity why change it!

This is excellent advice to share. Have an outstanding week.

Ron and Alexandra Seigel , What are pull and push marketing?  Thanks!

Thank you, Ron and Alexandra Seigel .  That makes perfect sense.