Selling Forest Land; A Success Story

Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams fox cities #1 in Forest Land Mgmt

These Mistakes Could Cost You a Forest Land Sale forestland

A story about why a potentially valuable chunk of Forestland did not Sell, or nearly did not sell.

One thing that we have learned over the years is that some agents know how to sell forestland and others just don’t get it.

Those who don’t get it will price the property low to start with, put minimum effort into marketing the property, like posting it on the MLS and their own website, and then wonder why it is getting lots of traffic but not selling.

Recently one of these agents who just don’t get it listed Mr. and Mrs. Sellers large tract of timberland using his usual modus operandi, of doing just about nothing other than complaining the sellers wanted too much money.

After 6 months on the market this agent who we will call clueless agent, went back to his agent complaining that it MUST be Overpriced and that they were just losing money holding on to the property and that they surely should lower the price a bit more.

About this time Mr. and Mrs. Seller were about fed up with Clueless agents complaining and whining to sell their land for less than it is worth so that he could get a quick easy commission.

They looked around and after a small amount of research they determined that Expert Agent was not only selling most of the Forestland near them but he was also getting much higher prices, far better than clueless was attempting to get.

So they set up an appointment with Expert Agent, he met them in his office where he was prepared with aerial photos, tax records, and estimates of what forestland in this area should go for.forester

Expert Agent’s first question for them was, let’s take a look at your Forest Management Plan, and they said “What?”. 

His next request was for a copy of the most recent Timber Appraisal, again he was met with a blank quizzical stare.

How about a diary of the history of management on this forestland, again nothing.

Do you have a Wildlife Plan?  How about a Wildlife inventory?

Well after a few minutes it was clear that Expert Agent was going to need to make a call to Woodland Management Service to get started on the documents that are needed to really sell forestland like an expert agent.

forest trailsNext he suggested that while he was waiting for us to get started on the Forest Management Plan, Timber Appraisal, Wildlife Plan and Wildlife Inventory, that they should head out to the woods and take a look at the boundaries and trails.

Unfortunately that trip was unnecessary, since they sheepishly admitted that they had neither a trail network nor clearly marked boundaries.

After a bit of quick Staging work by the Foresters and Wildlife Experts at Woodland Management Service, Expert Agent had a set of documents that enabled him to do most of the showing of this fine property by emailing a few documents out to the prospects.forestland

And when a prospect read the documents and decided that this was the property for them, the next step was to go out and see the property.

This trip to the property was a pleasure with clearly marked boundaries and trails filled with wildlife tracks leading to all of the best parts of the property.

Needless to say, it sold quickly, and for a very high price, much more than Clueless agent and his cohorts thought was possible, and the new owners are delighted. 

They even send frequent pictures of themselves enjoying the property to Expert Agent and the folks at WMS.



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Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

It is so clear you love the land and you go way beyond selling land... it is important to you to know it and show it and find the right people to take over the plan you put into motion to care for and enjoy the beauty of it all...


Jan 12, 2017 11:56 PM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing this interesting success story.

Have a most productive January!

Jan 13, 2017 03:42 AM #2
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Bob.  I'll be the first to admit I know nothing about a lot of things including forestland.  I do have a little knowledge about commercial however, it is limited.  My main focus is on residential like most agents.

Jan 13, 2017 03:57 AM #3
Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

I love this story. Obviously, Expert Agent was the guy to call!

Jan 13, 2017 04:40 AM #4
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Bob Crane - I have learned a lot just by reading your posts.  Though I have not sold any forest land, we do have some in our area.  Probably more so in Flagstaff. My point is this; I may not ever sell it, but I will know where to send someone who may be interested in selling their forest land. It is about service to the client. Isn't it?

Jan 13, 2017 04:54 AM #5
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bob I wouldn't begin to sell forest land unles I mentored with you first. This is a fantastic story of the importance of hiring a true expert!  I have learned so much from you over the years about forest managment - thank you!


                                               Featured in BananaTude


Jan 13, 2017 11:32 AM #6
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Good evening Bob Crane ,  It's always nice when past clients communicate later, telling us how they enjoy the homes and property we sell them.  It makes it all worth while.

Jan 13, 2017 04:26 PM #7
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Oh such a happy ending. This is a prime example of an agent listing a property out of his area of expertise. Have a good weekend, Bob.

Jan 13, 2017 06:36 PM #8
Sally Crane
WMS - Unity, WI
Woodland appraisal support.

Excellent story, Bob.  It just goes to show how important it is to work with people who have expertise in specific areas - SUCCESS!

Jan 13, 2017 10:19 PM #9
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sounds pretty real to me in those pictures look pretty real as well! Very beautiful! I'd like to hear more.

Jan 14, 2017 11:44 PM #10
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Specific expertise helps quite a while when you can get it and you at least have to get someone who has the resources to learn if not

Jan 14, 2017 11:45 PM #11
Nicholas Crane
Crane Forest and Property Management - Cadott, WI
Managing & Appraising Forest Land

Everyone has an area that they excell in - when selling property that may not be in your area of expertise - why not consult an expert?  That way everyone wins.

Jan 20, 2017 10:20 PM #12
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Bob Crane

Forestland Experts! 715-204-9671
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