Marketing Luxury Homes Through Staging

By
Home Stager with Great Impressions Home Staging/Interiors

Luxury homes have a much thinner pool of buyers and those buyers expect to have the best of everything in return for paying $1.5 or $2 or $3 million for homes. Staging is a vital and expected marketing technique for helping buyers envision that lifestyle in vacant homes. Staging is the much less-expensive version of a model home. 

 

To give a richer look (no pun intended) to rooms, I often use a bit larger and higher-quality rental furniture, often paired with highly polished wood or metal and glass coffee tables, mirrored side tables and nightstands, metallic finishes especially in accessories, and luxury materials in pillows and bedding. 

 

Staging is all about convincing buyers they will love their life in the high-end property by surrounding visitors with high style and classic but current looks in bedding, rugs, and accessories.  (No oriental rugs or ornate window treatments, mostly transitional "painterly" area rugs, neutral colors, and silver and gold or bronze bedding and accessories instead.)  

 

In the staging industry, the rule of thumb for figuring the 3 to 6-month cost (including a "3 months + 3 months free" promotional furniture rental lease and staging and accessory fees) of staging the main 5-6 rooms of a home over $1,000,000 is about 3/4 - 1% of the list  price, depending on the size of the rooms and exactly how many rooms are done. 

 

In the end, paying $7- 10k for staging expensive homes to impress buyers and make that all-important emotional connection is a relatively small price to get beautiful photos, more traffic, and sell the home faster!

 

Posted by

Home Staging Bergen County -- Amy Bly

Great Impressions Home Staging 201-390-4649  

 "Great Impressions Get Offers"

Presentation and price are critical to selling houses quickly. You and your agent figure out the best price; I make your home stand out from the competition to appeal to the most buyers, whether they are first-time buyers, move-up buyers, or down-sizing buyers. As an accredited, experienced staging professional, I know how to make your home grab buyers' attention -- on the MLS and in person. A beautifully presented house makes a great impression, stands out from the competition, and generates offers faster than a non-staged house!

For a free home staging estimate, call me at 201-390-4649. 

Home staging website: www.greatimpressionshomestaging.com

Email: amybly@gmail.com

 

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Topic:
Home Selling
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New Jersey
Tags:
selling luxury homes
staging luxury homes
marketing highend homes

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Rainmaker
985,777
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Amy BlyHome Stager with Great Impressions Home Staging/Interiors, (201) 390-4649 at Montville, NJ.

Jan 13, 2017 07:41 AM #1
Rainmaker
1,398,129
Jeremy K. Frost
Keller Williams Realty - Dripping Springs, TX
Associate Broker, CNE, CRS, ePro, PSA

This is great information. Thank you for sharing and best of luck!

Jan 13, 2017 08:37 AM #2
Rainer
86,483
Amy Bly
Great Impressions Home Staging/Interiors - Montville, NJ
Styling Homes for Selling and Staying

Love the name of your town, Jeremy : )  Thanks for your comment. 

 

Jan 13, 2017 08:48 AM #3
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Rainer
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Amy Bly

Styling Homes for Selling and Staying
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