The Ultimate Money and Time Saver for Agents

By
Real Estate Technology with Homesnap

 

 

Do you know how complicated it can be to run Facebook ads? For a simple print ad, all you need is a designer, and the publication takes care of the rest. But Facebook ads require so much more work. 

 

Think about it. You need to:

 

• Hire a designer

• Build or buy an optimized lead page

• Understand and use Facebook’s ad platform, including audience targeting

• Publish the ad yourself

• Refresh content weekly

 

All of those tasks come with a cost, whether it’s your money or your precious time. As a real estate agent, you need to be out selling homes, not putting together a puzzle just to advertise on Facebook.

 

We understand that the process is involved and complicated. That’s why we developed an end-to-end Facebook video ad solution. Ordering a Facebook video campaign takes less than five minutes, and then Homesnap handles everything else moving forward. You won’t need to do any of the bulleted items above!

 

Why video ads? To put you ahead of your competition. Video ads stand out in your audience’s Facebook News Feed, making your ad more engaging and more likely to result in conversions. While other realtors run only static ads, your mix of video ads along with photo ads will result in better variety, a greater reach and, ultimately, more leads.

 

 

 

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Homesnap Facebook Video Ads are only available to agents who are registered for Homesnap Pro, the 5-star app used daily by realtors around the country. Preview your ads today!

 

 

Comments (11)

Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have to believe that video ads do make sense best of luck

Jan 13, 2017 10:03 AM
Homesnap Pro App

Thank you! Have you run video ads before? If so, what's your experience been?

Jan 13, 2017 11:55 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Real video, not a slide show work best. 

Jan 18, 2017 08:55 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for the post.  I will have to check this out further.

Jan 18, 2017 07:12 PM
Homesnap Pro App

Sure thing! Let us know if you have any questions.

Jan 19, 2017 07:30 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

This validates my suspicion that video ads and even some Facebook Live is the way to go in 2017!

Jan 18, 2017 07:43 PM
Homesnap Pro App

Video is certainly the most engaging. Hope you have a successful year!

Jan 19, 2017 07:32 AM
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

Not sure FB Live will get much audience in my Time Zone (Hawaii, 5 or 6 hours earlier than Eastern Time depending on Daily Savings). But a big YES to video being the thing to do in 2017.

Jan 18, 2017 08:19 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I've been thinking about moving into this area of Maryland for trip, so I'm giving the follow to you. :)

Jan 18, 2017 11:31 PM
Homesnap Pro App

Thanks!

Jan 19, 2017 07:31 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I tried to look at it but I don't want to log in or register just to check it out... Good luck! 

Jan 19, 2017 12:39 AM
Homesnap Pro App

Our Pro app isn't available in your market yet. If you want your MLS to partner with us so you have access to the Pro app and our marketing services, let us know here: http://instapage.homesnap.com/HomesnapProAccessRequest

Jan 19, 2017 07:36 AM
Lisa Hernandez
Opes Real Estate Group - Kendall, FL
Realtor serving Kendall, South Miami & Pinecrest

FYI... I have been doing the video ads for 3 weeks and already have 3 leads. Not bad for $5/day. Amazing product you guys have. Also doing a static ad this month to see the differenct. Will continue to use and making a blog about it soon. Thanks!

Jan 20, 2017 01:48 PM
Homesnap Pro App

Lisa, that's great to hear! We're happy that 2017 is off to a successful start. Let us know when your blog post is live.

Jan 20, 2017 03:11 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Very interesting. Video is one of the top topics today.

I will look further at your system.

Thanks

Jan 20, 2017 02:22 PM
Homesnap Pro App

Hi John, thanks for the comment! Let us know if you have any questions about our video ads.

Jan 20, 2017 03:11 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This works for Staging as well. It's open or universal to a lot of different facets of life in that way

Feb 13, 2017 11:19 PM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Videos are great.  However, regarding FB, I saw a metric that states the average post is visible for 3 minutes for your target audience.  So why put your video where it serves multiple platforms and embed a link in your FB post?

Feb 17, 2017 06:22 AM
Homesnap Pro App

Thanks for the comment, Mick! Curious about the details of that stat - do you know where you read it? Facebook does serve the ad multiple times to some of the audience (reach vs impressions), so it's not a one & done buy.


Facebook doesn't treat links to 3rd party-hosted videos the same as those uploaded to their platform. They won't autoplay videos from 3rd parties, which is a pretty big deal when it comes to placement and standing out in a busy news feed. If you have a video you want to link to on multiple platforms, you're better off uploading it directly to Facebook and then also Vimeo or YouTube if you want to link to it elsewhere.

Feb 17, 2017 10:54 AM