In addition to a vast digital and media campaign, direct mail provides an extra edge when promoting a home. A series of professionally designed brochures, postcards and email templates are available and easily customizable. A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. Also, a regular newsletter promotes significant sales throughout the network. This illustrates how the Sotheby’s International Realty brand provides access to some of the most qualified buyers around the world.
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