HARRY'S TOP 5 REASONS TO HOLD AN OPEN HOUSE INCREASE ONES REAL ESTATE BUSINESS
I began my real estate career in 2002 in Arizona where I knew exactly nobody since I moved to this state for a corporate job. The first thing the broker tells a new agent is to tell you friends and family that you have just started a real estate business for lead generation. That would be fine but I traveled each week full time so I had not time to really meet people in my new environment.
Luckily, I made a decision to obtain a real estate mentor for eighteen months. He recommended that I conduct open houses in order to increase my book of business. I held an open house for two years straight each weekend . Well, it did work. I was meeting potential buyers and sellers to close deals. Doing open houses does work in order to create new business. However, my focused changed to start working with real estate investors going forward.
Here are 5 Reason to host an open house:
- Spirits - hosting an open house keeps you active in real estate and can lift spirits when in a slump.
- Relationship - kindle the relationship your building with your seller.
- Experience - you won't learn if you stay cooped up in your own home.
- Leads - generate buyers leads.
- Knowledge- spending time at the house will give you more knowledge about the property and enable to you better sell it over the phone, or in writing, through detailed description.
Here is a check list to use when conducting an open house:
- Clean and Photograph Home
- Advertise Open house the weekend before and weekend of
- Create a "home summery" sheet to hand out to those who come to your open house.
- Create a sign in form for prospective buyers. Ideally you want name, phone number, e-mail address, and mailing address. (Tablet can be used)
- Lock up any and all valuables in the house.
- Request home owners to be away from home during open house.
- Bring blank purchase agreements.
- Bring a comp analysis to justify your sales price.
- Arrive at house 2 hours prior to open house.
- Locate a dollar store near home for any last minute supplies, cleaning items, candles, ect...
- Put up directional signs on major intersections and in the neighborhood.
- Create a follow up form to collect feed back from those who toured the home.
- Bring a book or educational material to read and no TV watching