How to introduce a staging consult to your occupied listing clients

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Staging in Vaughan and Toronto GTA we are asked by agents how to introduce staging to their occupied listing clients and how to incorporate it into their listing presentations.

We ask the agent to explain to the seller that most people are unable to "see" their own home as others view it.

Buyers want move in ready homes if they are to pay top dollar.

In the picture below of the sitting/dressing area of the master bedroom you can see it looks like most homes when people are in a rush in the morning to get going in the morning. It does not present the lifestyle of living in this particular home. A listing photo taken of a home with no preparation done is leaving money on the table serving neither the seller nor the agent.

When we are at the house we take a few pictures of the rooms to show the seller what other people see when they come to the house.

staging a bedroom

We explain that we live in a home in one way, however when you are selling your home it is now a PRODUCT FOR SALE and you have competition for top dollar from a buyer. Professional staging creates value in the eye of the buyer.

 After the sitting/dressing room was staged it was showed the lifestyle of owning this particular home and having this large comfortable area to get ready in the morning. 

staging a bedroom

Most buyers today watch HGTV shows about preparing and buying properties and expect perfection in their next "dream home" purchase. In addition they look at hundreds of listings online before they actually consider visiting a home for sale in person. In this home we showcased an important feature that other homes did not have. A large comfortable sitting/dressing room in the master.

In the living room below it was comfortable enough for the owners who would sit on the sofa and listen to their daughter play the piano. However, most people are looking to seat at least four people in a living room and this photo showed only enough seating for a couple of people.

staging a living room

When it was staged for listing photos it showed a lovely entertaining space with enough seating for four people. Also the plants were removed to allow the fireplace to take centre stage.

staging a living room

When you are creating your listing presentation for  occupied homes make sure to include a few before and after pictures of listings that you have had staged and photographed professionally. Pictures are worth a thousand words.

You will have a unique listing presentation that builds your brand in a neighbourhod and sellers will want YOU to list their home for sale.

If you have a listing that could benefit with a motivational staging suggestion consultation call the Go To Girl around town.

Michelle Finnamore Interiors Ltd.














Comments (6)

Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Karen, you would be surprised how just a few changes in a room will effect the perception of value to a buyer. We will sometimes move a couple of things around in a room to show a listing client the immediate difference staging makes. They are so impressed with the demonstration they are ready to move forward with the staging of the whole house.

Jan 15, 2017 11:41 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Great before-and-after shots, Karen! Staging is SUCH a powerful tool in our business. 

Jan 15, 2017 04:51 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Michelle- you're are worth a thousand words and yours say so much. The "before's" are nice but the "afters" are wow!

Feb 03, 2017 06:28 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Thank you Kathy. I have loved the before and after page here on AR since we started blogging so many years ago.

Feb 05, 2017 01:32 PM
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Great advice and before/afters.  Some sellers are afraid staging will cost too much, but so much can be done with what they already have.

Feb 14, 2017 01:01 PM