How to introduce a staging consult to your vacant listing clients

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Staging in Vaughan and the Toronto GTA we are asked by agents how to introduce a staging consult to their clients selling a vacant property.

The property may be a brand new vacant condo or single dwelling or it may be a home a few years old.

In each instance we suggest the agent explain the motivation to stage a property to attract their ideal buyers online and get top dollar for the property.

The number one reason would be that over 90% of people cannot imagine what a place would look like with furniture in it.

Is the dining room large enough for their table and chairs?

Can they fit their king size bed up the staircase and will it fit in the master bedroom?

Will their sofa set fit in the room and how would they arrange all the pieces in an awkward shaped room? In addition, we have many floor plans in our area that show one large room which the builder intended to be used for a living room and a dining room however buyers cannot envision how they would use the room.

If you provide a staging consultation to your listing clients you can promise them that we will bring added value to the smallest corner of their property as well as these large combo rooms.

In this home the seller thought by adding a plant to the room it would allow buyers to envision how tall the room was with a vaulted ceiling.

home staging in vaughan

Once the room was staged professionally with rental furniture and artwork buyers could envision how they would enjoy living in a home with a vaulted ceiling and a balcony view from above.

staging in vaughan

staging in vaughan

The balcony view allowed buyers to see how lovely it would be to wake up each morning and pass by this balcony view.

In this property the living room was a large bright space with plenty of windows but no wow factor. Buyers are looking to buy their next dream home and they didn't see it when they visited this vacant home. It sat on the market for some time.

home staging in Vaughan

Once the living room was staged it allowed the buyers to sit down and see how the room "felt" to them. Instead of rushing through a vacant listing they sat down awhile in each room and envisioned themselves living there and how their furniture would fit in the large rooms.

home staging in vaughan

When you have a vacant home to be listed explain that buyers are LOOKING for house but they BUY a home they are emotionally connected to.

Professional staging allows the buyer to put the best offer in as they are connected to the house and consider it theirs. They start making plans on how they will live there.

Call the Go To Girl in town to prepare your next vacant listing to attract your ideal buyers online.

Michelle Finnamore Interiors Ltd.


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Comments (8)

Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Michelle Finnamore - Thank you for your post and great photos.  Yes, a potential buyer is more inclined to put an offer on a home that they feel an emotional connection to ...

Jan 19, 2017 05:50 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Maria, I love sharing before and after photos when I am on a consultation. The sellers get "see" right away what me mean when we say we draw attention to the features and focal points in a room, the very things that buyers are looking for.

We remove plants typcially as they make you look at them in photos instead of what you are trying to sell in the room such as a fireplace. 

Thank you for stopping in today!

Jan 19, 2017 06:09 AM
Doris Freeman
Zach Taylor Real Estate - Gallatin, TN
Broker/Agent, 615-961-7799

Great post and pictures, agents in your area are lucky to have someone like you to call on.

Have A Great Day!

Jan 19, 2017 06:13 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Thank you Doris. It helps that I have a sales and marketing background. I help the listing agents as I provide information to pre empt objections from the listing clients as well as the buyers.

Jan 19, 2017 06:28 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Michelle - Listing agents show how dedicated they are to their clients' success when they provide a pre-listing consult with a professional stager!  This service provides many benefits to all parties in the transaction and is a great return on investment.


Jan 21, 2017 02:06 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Maureen, perfectly said...."this service provides many benefits to all parties int he transaction and is a great return on investment"  Thank you for stopping in today.

Jan 21, 2017 06:44 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Michelle- Your photos show the benefit of using an experienced stager such as yourself. Your staging answers the questions that buyers will have about the property. 

Feb 03, 2017 06:23 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Thank you Kathy, as you have found staging it is always better to "show" a buyer than ask them to imagine something.

Feb 05, 2017 01:34 PM