Real Estate Marketing Expert Reviews Agent Evolution

By
Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

I built a website using the Agent Evolution theme. 

 

Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017

 

IDX broker bought Agent Evolution in September of 2014. 

 

I was introduced to this theme while I was the sales manager at imFORZA. We built hundreds of websites using this theme. For me, I was very distantly associated with the production process. I was however very in tune with the "launched" product and what happened when we performed Social Media marketing or SEO. 

 

The short answer is when IDX broker was correctly installed and set up the Agent Evolution theme(the version we used) produced a 1-3% conversion rate. As a web development and online marketing company, a "conversion" is defined as the name, email and phone number mostly of "Buyer" leads. This result oftentimes exceeded the results of "custom" websites that cost 5-10x more. 

 

So when I finally struck out on my own and founded Inbound Real Estate Marketing and found an opportunity to build a real estate website I went back to the Agent Evolution theme. 

 

Pro's and Con's of the Agent Evolution theme. 

 

                   PRO's                                                      CON's

           Very good base code                                            Pricing is a little deceptive

  One of the better responsive themes                 Need someone with technical skills to set it up       

   Long History of producing a top product     Doesn't include detailed instructions for IDX broker

     An established parent company                               The paid solution is pricy. 

  Designed for IDX broker specifically

      It is a theme you OWN 100%  

 

Summary: 

Setting this theme up especially with a well thought out IDX broker implementation without professional help would be almost impossible for 98% of all real estate agents/brokers. There is nothing wrong with charging to set it up but the pricing provided is a continuity program, and for the most part, a real estate agent would be better served to spend their money upfront as opposed to adding a $100.00 per month expense they will forget about.

 

Agent Evolutions sells the "framework" which is the altered coding package designed for Real Estate and IDX broker integration. It's a necessary feature and a valuable one. But the two separate prices for an audience that for the most part will be technology dabblers as opposed to full-time users is deceptive and counter-intuitive. 

While there are a lot of good reasons for an agent or broker to build multiple websites most won't making the additional purchase a one time "required" upsell.  

This theme does remain one of the very best options available in real estate IMO.  Many smaller web design companies continue to use it as their go to"template" theme framework. Given a chance, I will use it again as well. 

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Rainer
2,275
Daniel Walker

I would like to share with you my experience. I worked for a while as a real estate broker. But then few people were interested in this issue, after all, a good broker accompanies the client in all stages of the process, from deciding where people want to live till making the deal is concluded. The broker knows exactly the peculiarities of the real estate market in the chosen city, which will inform the client's requests, he will also understand the ratings of schools, finance questions and so on. But then I realized what was my mistake, my site, on which I offered my brokerage facilities was very undiscussed, for some reason I pushed this question to the back burner. I asked the web designers from this website https://www.boldwebagency.com to help me. If it were not for them, I would probably be looking for another job. But the number of clients has grown, at last, I started to receive not only work the pleasure, but also profit! Thanks, guys!

Aug 30, 2017 06:14 AM #1
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