It’s a New Year, and a new you! That’s the mantra for many as we enter this time of new beginnings and renewal.   The same goes for PrimeSource, a successful multifaceted Real Estate company in Orlando, FL.

After taking a long hard look in the mirror at their old clunky CRM system, PrimeSource did the only thing they could. No, they didn’t give it a fresh look with Botox®! They knew it required a much bigger overhaul: a total facelift. They decided to leave behind their previous solution and move to a more modern system- The Buying Buddy IDX CRM Suite (MBB).

PrimeSource was on a legacy system that was disconnected with outdated tools. After waiting some time for their CRM to be updated and brought into 2016, they threw in the towel and began to search for a now integrated IDX CRM system. Upon discovering the MBB IDX CRM Suite, the first thing that caught the eye of David Larson, manager for PrimeSource Real Estate, was the ease of use while searching for a property within the MBB interface.

“I was truly impressed by the modern AJAX technologies within the MBB suite. The behind the scenes activities within the solution give the customers the quick and easy experience they expect from a professional contemporary Real Estate company,” said Shana A. Larson, Owner and Broker of PrimeSource. “And after doing my due diligence, I just thought to myself ‘this is good stuff.’”

Why PrimeSource went with the MBB CRM Suite:

• Modern tools that users and customers expect as we move into 2017.
• The system connected system not only to their IDX, but also specifically how that connection works within the CRM.
• Scalable and customizable.
• Easy to implement and use.

“I don’t know how they could have made implementation any easier,” Larson.

PrimeSource has been on the MBB solution for two weeks with a single user account and one other Agent currently converting over. In January they will convert seven more Agents to take advantage of the full Team Management System. They are looking forward to how the system will allow them to connect in a meaningful way to their customers through the modern tools they now have access to. Inevitably, they expect to serve their customers better and ultimately see the results in their bottom line.

So, stay tuned because January is all about customization, tweaks and getting polished. We will follow-up with them and let you know what the results are. If you want to learn how you can refresh your marketing and customer service in 2017, contact us.