STOP What You’re Doing! You Will Not Generate a Single Lead!

Reblogger Harry F. D'Elia
Real Estate Agent with Real Estate and Beyond, LLC SA535849000

I remember when I first got into the business. I was in a brand new city in a brand new profession called real estate. I got my head shot and business cards to open my real estate business. I held open houses every weekend for the next two years. That one strategy allowed me to generate a lot of business which was needed to pay the mortgage and feed the family. Then, I decided to do print ads to generate buyer leads. It does work. Then, I was able to implement other ideas as I began to reinvest in my business.

 

Please direct all comments to original blogger. Never forget where you came from keeps on humble....

Original content by Beth Atalay

STOP What You’re Doing! You Will Not Generate a Single Lead!

If you are in the real estate industry, chances are, you’re in it to make money, if
not, I’m happy you chose this profession as a hobby as you won’t have a single day without an event that make you laugh or cry..think, scream, dance..


Our goal should be to generate leads, follow up, then close. Sounds simple? Well, it does sound simple but it’s not. See, if you’ve been in the business for some time, you probably have a large database and your business comes from referrals. This is our dream position!

What if you’re a brand new agent without that ever lead generating database or don’t know anyone. What do you do? There’s more than one way to generate business but you have to feel comfortable with that method, learn it and execute. No matter what you do, you’re not going to get ten listings within a month. It’s work!
I caution you not to pay attention to those who would tell you certain activities are useless and they don’t generate any business. Here are some examples what “some” say don’t work;

 

-You’re wasting your money and time on ActiveRain- Really? When someone tells you this, ask to see their blog posts, their interaction with other members, whether they’ve been consistent or not. I guarantee, they haven’t been active, they haven’t blogged, didn’t comment, didn’t interact with others. Becoming an ActiveRain member was one of the best decisions I’ve ever made, I wish I had done it sooner.

-Facebook is preventing me from working. That’s not Facebook’s fault, is it? Limit the time you spend on FB and be strategic on how you spend the time you allocate to Facebook. I am active on every single Neighborhood Facebook group for my area. I am also a member of Facebook groups that have anything to do with “moving to Florida”. I am talking to others who live right here in my community, I develop a relationship FIRST, business will come. I started posting Florida related posts on my business page and started getting calls. These are just some examples, there’s a lot more.

-Landing Pages are just a waste of money. Show me which platforms you used and failed. Landing Pages do work if you know what you’re doing. There’s a great resource right here on ActiveRain, check out Brivity.com  Be sure to use demographics under FacebookAds when you run ads with your Landing Page. My last one had 26 Seller Leads, That is HUGE, it works folks, you just have to know how to use it.

-Calling Expireds- Can you see me cringe?? This is not on top of my faves at all. If there are 5 Expireds in my local market, they’re probably receiving calls from 50 Realtors..yikes!! Do I call Expireds? You bet I do but not to ask for the listing and not as soon as they come on the market. I may wait a week, a month, two weeks..but mostly, I go back 1-3 years and when I call, I engage in a conversation updating them on the market.

-Door knocking- Ask me to eat a cardboard or do 200 crunches..better yet, I will fast for a week. Who likes knocking on doors of people they don’t even know? I have some ideas but this is about real estate. I do pop bys in my farm area and knock on FSBO doors to give them a packet full of information they could use. Again, come from a place of contribution rather than be a pest.

-Direct Mail- I heard many say this is old school and doesn’t work. Depends on what you mail and what the content is. Do it every three weeks for a year, then tell me it doesn’t work. It won’t work if you do it once or twice before you give up.

-Open Houses- This may be local and also depends on the quality of your Open Houses and marketing efforts. When done right, they work. This is your chance to announce to the neighborhood you just listed a house. Why would you give that up?

-Circle Prospecting- Here we go again, talking about getting on the phone. Call around your just listed or just solds letting neighbors know and follow with a handwritten card thanking them for talking to you.

-SOI- I’m guilty of this. If I don’t put it on my schedule, months will go by before I contact my past clients. Like many of you, I have them in a category A/B/C/D based on how many referrals I received from them.

There are many methods of generating leads from your website to landing pages, phones, newspaper ads, blogging, Facebook, Instagram, Pinterest, Twitter, Direct Mail....the key is in the follow up. “Out of sight, out of mind”. Stay in front of potential buyers and sellers or nothing would work.

Pick one or two lead generating activities and do them well and do not pay attention to those who say it won’t work. I was told by a Realtor from another state just last week that ActiveRain doesn’t work but he never even tried. I was told by another ActiveRain member that landing pages were just a gimmick and not to waste my money.

This is your year to overcome obstacles but you must first make a decision to reach your goals. Once you have the right mindset, the rest will come with hard work!

STOP What You’re Doing! You Will Not Generate a Single Lead!

 

 

 

Where to live in Orlando

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Beth Atalay, Broker/Owner

Cam Realty and Property Management

407-929-1852
Wheretoliveinorlando.com BethAtalay@Gmail.com
Your Orlando Agent - Where to Live in Orlando

 

CAM Realty

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Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

There is a lot of things to generate business without buying leads.  

Jan 16, 2017 05:59 PM #6
Rainmaker
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Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Harry, this is as great a read the second time around as it was the firt. Beth Atalay did a wonderful job here. Thanks for re-blogging it.

Jan 16, 2017 06:07 PM #7
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Harry, Glad your reblogged this post. It has good informaiton that needed to be shared again.

Jan 16, 2017 07:17 PM #8
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Harry F. D'Elia  great reblog I think I missed this one

Jan 16, 2017 09:06 PM #9
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Harry - nice re blog of Beth Atalay .  She has a great plan in place.

Jan 17, 2017 11:05 AM #10
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Debbie Reynolds
Platinum Properties - Clarksville, TN
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I remember reading this post. Thanks for sharing it, Harry.

Jan 17, 2017 02:09 PM #11
Rainmaker
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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Harry

Our daily activity has to focus on supporting our plan and on the priorities to achieve our goals

Good luck and success.

Lou Ludwig

Jan 17, 2017 04:22 PM #12
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Debe Maxwell I agree about consistency

Jan 18, 2017 04:43 AM #13
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
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Beth Atalay great information to reblog

Jan 18, 2017 04:43 AM #14
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
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William Feela always be closing

Jan 18, 2017 04:44 AM #15
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
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Lottie Kendall we all need reminders such as this one

Jan 18, 2017 04:44 AM #16
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
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Debbie Reynolds thanks for the confirmation

Jan 18, 2017 04:45 AM #17
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Hannah Williams how many others have we missed?

Jan 18, 2017 04:45 AM #18
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Grant Schneider a plan she was willing to share with us

Jan 18, 2017 04:46 AM #19
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Lou Ludwig always an honor

Jan 18, 2017 04:46 AM #20
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
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This is a good choice for a reblog and excellent advice to share.

Jan 19, 2017 04:20 AM #21
Rainmaker
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Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

All so true! Beth has all the right ideas...and follow up, follow up, follow up!

Jan 19, 2017 04:31 AM #22
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
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Roy Kelley love this post

Jan 19, 2017 04:37 AM #23
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 we all need inspiration

Jan 19, 2017 04:38 AM #24
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. 

Jan 21, 2017 04:57 AM #25
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