The more sophisticated Facebook becomes, the more real estate agents need to focus on the quality of their posts! The competitive nature of the real estate industry makes it easy to get wrapped up in self-promotion. But social media isn't all about advertising; it's about relationships.
Fortunately, there are ways to make yourself and your real estate career memorable to your audience, while keeping your posts authentic and relatable. Here's a few tips for you!
Always use a photo or video in your posts; text-only messages are harder to notice. While you can find royalty-free photos online, your own photos of local landmarks and scenery will mean more to your clients.
Start conversations. You can keep real estate in the topics while making things interesting. Here's some examples:
“Question for all future home buyers in Avondale! What features do you desire most in your next home?”
“Take a look at these living room photos from Houzz! What wall color do you like better, the teal or the gray?”
Make it about your community and your clients. Congratulate home buyers and home sellers. Celebrate milestones. Share community events. Help out worthy causes. Examples:
“Congrats Bob and Linda on the closing of your home sale! You’ve been terrific to work with!”
“Excited to announce that Miranda has just closed on her home purchase! Congratulations on your first home, Miranda!”
“Look at this adorable, adoptable dog at City Animal Shelter! Does anyone have room in their home to take the little guy in? Contact City Animal Shelter for more info at….”
Share short stories and slices of life.
“On my way to a home showing today….” (saw something unusual, tried a new coffee house, met someone interesting)
“Ran into some nasty weather on my way back from a listing appointment tonight. If you’re going on the roads in Avondale, allow extra time and drive safely!”
Share upbeat posts in your newsfeed that your audience would enjoy. Come up for air from continual agent-speak every so often.
Remember that your objective is to be engaging and authentic! While you want to keep things professional, avoid sounding obsessed with statistics and home prices. Your Facebook page should offer a mix of personal insights, entertainment and information!
Need some help with your social media? Contact RealSupport today for your personal consultation!
Bonita Breit
Copywriting & Marketing Specialist
RealSupport, Inc.
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